Kuwait City / Amman: August 22, 2010:
Zain announces the start of a Middle East wide marketing campaign to promote fund-raising activities in support of the United Nations Relief and Works Agency for Palestinian Refugees (UNWRA). The campaign that is funded by Zain Group, will aim to create awareness for the agency’s humanitarian work in the region in an effort to enlist financial support for the agency’s work in the areas of health and education for the benefit of Palestinian Refugees. This partnership is the first between the UN humanitarian organization and a private sector company from the region.
The marketing campaign follows the announcement made on June 13, 2010 when the Zain Group and Zain Jordan signed two cooperative agreements with UNRWA to support and finance the agency’s largely under-funded health and educational projects for the roughly 5 million Palestinian refugees spread across the Middle East.
“We are proud to enter into a strategic partnership with UNRWA; we see a synergy of values and an ability for our group to lend a hand,” said Mr. Nabeel Bin Salameh, CEO of Zain Group. “Our partnership with UNRWA is long term and this initial phase of our intervention aims to help create awareness for the agency’s mission in the region”.
Zain’s customers in Bahrain, Jordan, Kuwait, Saudi Arabia and Sudan have the opportunity with a simple access number to support UNWRA’s humanitarian mission by donating money directly to the agency’s various programs in Jordan, Lebanon, Syria, Gaza, and the West Bank by sending an SMS to their corresponding country’s specially assigned code. All proceeds will be channelled directly to UNRWA.