HONG KONG – August 4, 2010 – NDS, the leading provider of technology solutions for digital pay-TV, today announced an increased focus on advanced advertising solutions in the Asia Pacific region, reinforced by the appointment of Darryn Rodricks as Director, Advertising Solutions, Asia Pacific.
The NDS suite of advanced advertising solutions, NDS DynamicTM, enables TV operators to manage, deliver and execute advanced and interactive advertising campaigns to improve their existing advertising sales and develop new advertising revenue streams; all reinforced by accurate viewing analysis for programmers. The NDS Dynamic suite has three solutions, audience measurement, addressable advertising and interactive advertising.
In this new role, Darryn will be responsible for the positioning and sale of NDS’ advanced advertising solutions to major advertisers, advertising agencies, content providers and pay-TV operators across the Asia Pacific region. Darryn is a seasoned advertising industry professional with 17 years of experience in the Asia Pacific region. For the previous nine years he held the position of Vice President of Integrated Sales and Marketing with STAR TV based in their Hong Kong office. In his role with STAR TV, Darryn was responsible for running large integrated marketing campaigns across the region for STAR TV clients.
Darryn Rodricks commented, “It is a privilege to be joining NDS at such an important growth stage in the region, and in fact the industry. Industry players are looking to new technologies to measure audiences and target viewers to maximise advertising revenues.” He added “NDS are in a key position to support growth in the advertising industry and I look forward to my part in that.”
“We see great potential for advanced advertising solutions in the region, and we welcome Darryn and his exceptional skill, experience and contacts in the advertising industry to the company. His appointment gives us the opportunity to broaden our reach in the market, as we expand to support more partners in the advertising value chain including advertising agencies and advertisers,” said Sue Taylor, Senior Vice President and General Manager of NDS Asia Pacific.