Theme:  TV is not Going Anywhere, it’s Going Everywhere

TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a business model wherein access to streaming video content from a television channel requires users to “authenticate” themselves as current subscribers to the channel, via an account provided by their participating pay television provider, in order to access the content.

With TV Everywhere technology, you can watch on your mobile devices, wherever you are. Now it’s easy to keep up with the newest TV series, sports, news and events — live and on demand — through your cable TV provider, all at no additional cost. What are the trends driving the future of TV Everywhere?

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