IBC – Amsterdam, September 9, 2010 – IPWireless, a pioneer in developing key enabling IMB technology today announced that it has partnered with Streamezzo to develop and deploy rich, consumer friendly multimedia applications for Mobile TV, video store and forward, interactive voting and more based on the 3GPP IMB standard. IPWireless and Streamezzo will demonstrate the various IMB applications on the latest popular smartphones and tablets at IBC 2010 in the Amdocs Booth M 152, Hall 9.
IMB is capable of streaming live video, and broadcasting and storing popular content on the device for later consumption – both resulting in significant offloading of data intensive traffic from existing 3G unicast networks and an improved customer experience. The rich multimedia client features a highly intuitive electronic program guide (EPG), channel grid and embedded video player for live TV viewing and video recording. All of the IMB applications can be quickly, effortlessly and cost-effectively adapted to support all major mobile OSs and different mobile device types including smartphones, tablets and e-readers.
Olivier Avaro, Amdocs Hub Vice President of Applications commented, “IMB has the potential to deliver the multimedia experience consumers want at an economic model that makes sense for operators. Streamezzo and IPWireless bring advanced application features that enable service providers to move beyond Mobile TV and offer innovative and intelligent new broadcast services that will lead to an enhanced consumer experience.”
“Streamezzo’s expertise designing rich mobile media experiences combined with our core IMB technology allowed us to rapidly design compelling applications that meet our operator customers’ requirements for managing the current surge in multimedia traffic and delivers users a superior experience,” said William Jones, Chief Executive Officer of IPWireless.
“Together, we look forward to bringing these applications to even more devices and making IMB ubiquitous.”
IMB was defined in the 3GPP release 8 standards, and was recently endorsed by the GSMA as their preferred method for the efficient delivery of broadcast services. In June 2010, O2, Orange and Vodafone – three of the five major UK mobile operators – announced that they have teamed up for a three-month trial of IMB where they will explore using the IMB wireless technology within a little used tranche of 3G spectrum called Time Division Duplex (TDD) spectrum. The trial will commence in October 2010 and intend to show how IMB can deliver data intensive services, such as Mobile TV in a more efficient way. This spectrum already forms part of the 3G licenses held by many European mobile operators, but has remained largely unused because of a lack of appropriate technology. Currently, 3G TDD spectrum is available to over 150 operators across 60 countries covering more than half a billion subscribers. IMB enables spectrally efficient delivery of broadcast services, in TDD spectrum based on techniques that are aligned with existing FDD WCDMA standards. This allows for a smooth handover between IMB and existing 3G networks.
Streamezzo is owned by Amdocs, the leading provider in customer experience systems and provides a development platform for the creation and the deployment of Rich Mobile Internet Applications across multiple mobile operating systems and devices. Streamezzo’s Rich Mobile Internet Applications, such as Mobile TV, Music store, and StoreFront, provide attractive revenue opportunities for mobile operators, content providers, and application developers.
IPWireless is a pioneer in developing and designing 3G and 4G wireless broadband and broadcast solutions, including chipsets, devices and complete network infrastructure solutions, based on 3GPP, the world’s preeminent mobile standard. The company’s high performance mobile broadband and integrated mobile broadcast (IMB) solutions enable mobile operators, consumer electronics companies, as well as government, public safety and military agencies to deliver a new generation of wireless services and develop compelling new applications using untapped global spectrum bands. The company’s mobile broadband and IMB solutions have been deployed by some of the world’s largest mobile operators, and government agencies including T-Mobile, Orange, New York City’s Department of Information Technology and Telecommunications (DoITT) and more. In Q2 2010, IPWireless and Sony announced an initiative to jointly develop 4G and beyond wireless technologies.
IPWireless is headquartered in San Francisco, California, and operates a technology development center in Chippenham, UK. For more information, visit the company’s Web site at www.ipwireless.com