Comviva Achieves Key Milestone With Over 50 USSD Deployments Across 39 Countries
· Over 550 million mobile subscribers globally use services powered by Comviva’s USSD solutions
· USSD enables operators to reduce cost by 38%
New Delhi (India), June 29, 2011: Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it now has 52 USSD deployments across 39 countries globally, making it a leader in the USSD space globally. Comviva’s portfolio of USSD solutions are enabling operators in South Asia, Middle East, Africa and Latin America to quickly launch new services by providing a Service Creation Environment (SCE) and a diverse range of market-ready USSD applications.
Comviva’s USSD solutions are now delivering services to over 550 million mobile users across the globe and handling up to 130 million transactions/day on different operator networks. Comviva’s USSD solutions are deployed by leading operators globally handling over 220 million hits daily. A key application for Comviva’s USSD portfolio is the delivery of cost-effective customer self-care. Multiple leading South Asian operators have deployed Comviva’s USSD Self Care, reducing costs of customer care provision by an average of 38%.
Vikram Shanbhag, Vice President, Mobile Messaging Solutions, Comviva, said, “We are proud to achieve this milestone and hold the leadership position in the USSD market globally. USSD technology is pervasive, the experience intuitive and interactive, and the potential operational savings compelling. Today, only a small proportion of subscribers actively use non-voice services and with USSD, we can enable them to easily and conveniently discover and access an extensive catalog of mobile services. Comviva’s advanced platform and features allow subscribers to interact with their favorite applications, such as social networking, banking and other subscription services – delivering a seamless experience with potentially extended session times. Comviva’s USSD solution is the perfect solution to introduce mobile subscribers, with mass-market handsets, to new services and content – as well as enable cost-effective self-care.”
With the GSM mobile subscriber community already over 5 billion strong, extending VAS across the entire user base, simply, uniformly and cost-effectively is key to enabling continued operator revenue growth. Comviva’s USSD Service Suite is an end-to-end portfolio of solutions that sets new standards for user experience, interactivity, usability and mobile content consumption. Comviva’s USSD Service Suite enables operators to launch a customer-centric retail model that simplifies service discovery and access. USSD is up to 20 times more cost-efficient than IVR and integrates easily with existing legacy SMS applications – and it avoids the need to continuously invest in new voice lines or SMSC capacity. By enabling users to perform multiple transactions in the same session, operators can launch interactive services and significantly enhance the subscriber’s engagement with the service brand.
Comviva is the global leader in providing mobile solutions beyond VAS. With an extensive portfolio of solutions spanning VAS infrastructure, applications delivery platforms and customer-facing applications, Comviva enables mobile service providers to enrich mobile users’ lives, whilst rationalizing costs, accelerating revenue growth and enhancing customer lifetime value. Comviva’s solutions are deployed by service providers in over 85 countries and power services to more than 650 million mobile subscribers globally. For more information, visit www.comviva.com
Sundeep Mehta | Corporate Communications | M: +91 9910030732
A-26, Info City | Sector 34, Gurgaon 122001 | Haryana, India | T: +91 124 481 9000 | F: +91 124 481 9777 | www.comviva.com