Building on Alcatel-Lucent’s mobile e-books store solution, KNV opens

up new business opportunities for booksellers across Germany,

Switzerland and Austria

KNV joins with Alcatel-Lucent to

deliver an unrivalled e-books experience

on any mobile device

Frankfurt am Main/Stuttgart, Germany, October, 2011 – Koch, Neff &

Volckmar GmbH (KNV) – Germany’s biggest book wholesaler – has

chosen the renowned Frankfurt Book Fair to show how booksellers

across Germany, Switzerland and Austria can successfully conquer the

rapidly growing (digital) e-books market. At the KNV booth (Hall 4.0 –

booth D1304), booksellers will receive strategic guidance on how to take

advantage of the move to digital content with an e-books platform from

Alcatel-Lucent (Euronext Paris and NYSE: ALU). At the same time,

visitors to the booth can discover how they can download new titles on

their mobile devices from trusted retailers anywhere they like.

Beginning November 9th, 2011, KNV will enable its 7000 individual

bookseller customers to add e-books to their product portfolio by

commercially launching a digital storefront through a mobile e-books

store platform powered by Alcatel-Lucent. The platform enables the

individual bookseller customers to set-up, stock and begin managing their

own branded e-books shop in a very short period of time.

The digitization of literature represents an enormous market opportunity

for booksellers. According to a forecast by PriceWaterhouseCoopers

(2010), by 2015 over 2.5 million eReaders will be used in Germany

alone. However, eReader owners will continue to value the guidance

provided by established booksellers they know and trust. These

booksellers can now take advantage of KNV’s e-books store to expand

beyond their traditional offerings, and benefit from the consumer trend to

buy and read books on mobile devices at home or on the move – whether

they are using an e-book reader, smartphone or tablet.

“By relying on Alcatel-Lucent’s technology and support, we can help our

customers address the increasingly important opportunity represented by

e-books,” says KNV Managing Partner Frank Thurmann. “We invite

everyone to come to the KNV booth at the Frankfurt Book Fair and

experience for themselves our exciting apps for Apple and Android

devices.”

“Together with KNV, we are revolutionizing the book trade market. By

enabling thousands of smaller bookstores to rapidly enter the e-books

market with a customized, appealing offering that can be made available

on any device, we will accelerate the transition to digital media in

Germany, Switzerland and Austria,” said Alf Henryk Wulf, Head of

Alcatel-Lucent in Central Europe. “By bundling KNV’s book industry

expertise with our IT expertise, we are truly living this year’s Book Fair

motto Neues denken (new thinking).”

About iriver-Story HD-Wi-Fi:

For fans of e-book readers, KNV will also be showing the iriver-Story

HD-Wi-Fi. Weighing only 207 grams and offering a high resolution of

768 x 1024 pixels, the reader offers maximum quality in sharpness and

contrast. Wi-Fi technology is integrated for around-the-clock online

access to the electronic bookstore. The iriver-Story HD-Wi-Fi supports a

wide range of common data formats and is not subject to proprietary

restrictions. It can thus display e-books in any standard format. Its

powerful lithium-ion battery provides more than six weeks reading time

without recharging. Other features include electronic bookmarks and the

ability to mark text. The high-tech device’s 2 GB of storage has room for

up to 1,500 books and can be expanded by up to 32 GB with an SD card.

Users worldwide can access the more than 155,000 e-books of their local

booksellers via Wi-Fi. The unit will launch on the 9th of November and

cost €139.00.

About KNV and KNO VA:

The book wholesaler Koch, Neff & Volckmar GmbH (KNV) in Stuttgart

and Cologne, Germany, the affiliated company Koch, Neff & Oetinger

Verlagsauslieferung GmbH (KNO VA) in Stuttgart, and several book

wholesale, media logistics and IT subsidiaries are among the leading

logistics companies in the regional book trade.

KNV serves more than 7,000 booksellers in more than 2,200 locations in

Germany, Austria, Switzerland and the German-speaking regions of Italy

with a range that includes 155,000 eBooks and 480,000 printed books,

DVDs, audio recordings, games and other articles of the book trade, from

4,350 suppliers. KNV is one of the most important partners of the ecommerce

book trade.

Begun in 1829, the company is managed by the sixth generation of the

founding family and has more than 3,200 employees.

KNV Press Contact

Markus Fels

Telefon: (0)711 7860-2221

E-Mail: Markus.Fels@knv.de

About Alcatel-Lucent:

About Alcatel-Lucent (Euronext Paris and NYSE: ALU)

The long-trusted partner of service providers, enterprises, strategic

industries and governments around the world, Alcatel-Lucent is a leader

in mobile, fixed, IP and Optics technologies, and a pioneer in applications

and services. Alcatel-Lucent includes Bell Labs, one of the world’s

foremost centres of research and innovation in communications

technology. With operations in more than 130 countries and one of the

most experienced global services organizations in the industry, Alcatel-

Lucent is a local partner with global reach.

The Company achieved revenues of Euro 16 billion in 2010 and is

incorporated in France and headquartered in Paris.

For more information, visit Alcatel-Lucent on: http://www.alcatellucent.

com, read the latest posts on the Alcatel-Lucent blog www.alcatellucent.

com/blog and follow the Company on Twitter:

twitter.com/Alcatel_Lucent.

Alcatel-Lucent Press Contacts

Simon Poulter

simon.poulter@alcatel-lucent.com

T : +33 (0)1 40 76 50 84

Regina Wiechens-Schwake

regina.wiechens-schwake@alcatel-lucent.com

T: + 49 (0) 711 821 43843

Alcatel-Lucent Investor Relations

Frank Maccary

frank.maccary@alcatel-lucent.com

T : + 33 (0)1 40 76 12 11

Don Sweeney

don.sweeney@alcatel-lucent.com

T : + 1 908 582 6153

Tom Bevilacqua

thomas.bevilacqua@alcatel-lucent.com

T : + 1 908-582-7998

Constance de Cambiaire

constance.de_cambiaire@alcatel-lucent.com

T : +33 (0)1 40 76 10 13