Mobile Centrex Solution from Gintel Deployed by Orange Austria for Enhanced Business Services

Easy Virtual PaBX Selected to Replace Legacy System and Ensure Competitive Advantage for Orange

October 19th 2011 – Gintel AS announced today that Orange Austria has deployed the Easy Virtual PaBX to launch enhanced business voice services to enterprise and SME customers across the country.

Orange Austria selected Gintel to replace a legacy solution and deploy a robust platform for future growth. A key challenge was the preservation of existing service capabilities for current customers, while providing a platform for new and innovative services for the future. The solution is now in service and migration of existing customers to the new platform has been completed.

“Gintel demonstrated that they could easily replicate our existing service and integrate with our network”, said Andreas Lenz, Head of Direct Sales at Orange Austria. “We had to provide a seamless solution for our existing customers, so that they wouldn’t even notice the migration to a new platform”.

The solution adds many new and enhanced features to the current service, enabling Orange Austria to offer a complete Mobile PBX solution to its customers. The fixed line substitute service is now easier to use and business subscribers can now take advantage of full range of PBX features from their mobile handsets, increasing productivity and efficiency in the workplace.

The mobile landscape is extremely crowded in Austria, and enterprise and SME markets are set to become highly competitive as business users look for new services and ways to increase their productivity. Orange Austria is known for its pioneering approach to service launch and innovation, and it was essential to look beyond the current service offer.

“We want to be able to excite our customers and offer them new and innovative services,” added Lenz. “To achieve that, we need a platform that not only meets our current requirements, but also allows us to constantly evolve our service offer, ensuring that we maintain competitive advantage in our market. Gintel and the Easy Designer allow us to achieve that”.

“We are delighted to have worked with Orange Austria on a successful service migration and deployment” said Ernst Thue from Gintel, “The new features and capabilities will significantly enhance the offer for business subscribers. We look forward to supporting Orange Austria as they continue to evolve the service offer and prototype new features and services”.

Gintel’s flagship product, EasyVPaBX, is a comprehensive framework allowing operators to host and offer advanced virtual PaBX solutions for enterprises and SMEs. The fixed line substitute service lets each company control the behaviour of internal, outgoing and incoming calls to all employees, central switchboard and common numbers, adding functionality for both the caller and the end user in a creative way, without sacrificing each employee’s existing personal preferences.

About Gintel (www.gintel.com):
Gintel is a leading provider of value added service applications to network operators and service providers enabling them to offer innovative and highly competitive services to the highly profitable business subscriber segment.

Gintel’s pioneering approach provides operators with the solutions, vision and practical expertise to deploy class-leading value added services for business subscribers that can generate enhanced revenue and margin potential.


About Orange in Austria (www.orange.at)
Orange Austria Telecommunication GmbH started on 26 October 1998 under the ONE brand as third mobile telephony operator in Austria. In 2010 the company achieved a mobile communications revenue of 548 million euro. About 800 employees take care of the needs and wishes of about 2,3 million customers daily. The distribution network in Austria comprises 95 Orange shops and approximately 1,700 distribution outlets. In the 2010 network test of Europe’s biggest telecommunications magazine Connect the Orange network holds again the second place within Austria. Orange in Austria is owned by Mid Europa Partners (65 %) and Orange (35 %). The 100% subsidiary YESSS! forms part of the Orange Austria Group. Moreover, Orange has a 25.1 % stake in the eety Telecommunications GmbH. Orange is the main brand of France Telecom, one of the leading telecommunications companies worldwide. The initiative “Orange helps” – www.orange-hilft.at combines mobile communication with social responsibility and supports projects of charities in Austria. For further details on Orange in Austria, please refer to www.orange.at.

Contacts:
Mazen Shiaa,

VP Sales and Marketing, Gintel
Tel: +47 452 76 156
Email: Mazen.malek.shiaa[at]gintel[dot]com

Ernst Thue,
CEO, Gintel
Tel: +47 901 00 532
Email: Ernst.thue[at]gintel[dot]com

Guy Redmill,

Marketing Director, Gintel
Tel: +44 774 088 1279
Email: Guy.redmill[at]gintel[dot]com