StarHub and Nokia Networks at the edge of mobile content delivery
24 October 2014
Singapore – Imagine being able to get multiple real-time perspectives of ‘live’ events, such as sports, concerts, awards and parades, in high-definition on your mobile device from wherever you are as a spectator!
This new multimedia experience has become a reality following StarHub’s trial implementation of Nokia’s Liquid Applications solution at its 4G mobile base stations within the Indoor Stadium at Singapore Sports Hub, bringing ‘live’ sports action closer to spectators.
For the trial conducted on 21 October 2014, four ‘live’ video feeds of the Rising Stars Finals played at the BNP Paribas WTA Finals Singapore presented by SC Global were delivered concurrently to spectators on mobile devices, giving them different perspectives of the action played out in the court. Spectators were able to zoom in on the action by selecting any preferred camera angle at any time.
“We are excited over the potential in moving digital content to the farthest edge of our mobile network – the base stations. This localized mobile content delivery significantly reduces lags and boosts surfing quality, offering our subscribers the best mobile broadband experience,” said Mock Pak Lum, chief technology officer at StarHub.
“In collaboration with StarHub, we are proud to have showcased Asia’s first live demonstration of Video Orchestration services based on Liquid Applications at a global tennis competition in Singapore,” said John Lancaster-Lennox, head of Asia South at Nokia Networks. “In addition to boosting network performance, our Liquid Applications is capable of delivering innovative, localized and personalized mobile broadband services to subscribers. With this trial, StarHub has leveraged the unique capabilities of our solution for delivering the best-in-class service experience.”
Nokia’s Liquid Applications, an industry first solution, brings superior services to mobile broadband customers from the mobile base station. This is achieved by bringing applications, content, popular Internet sites or enterprise solutions into the base station whereby these are stored, processed and delivered directly and rapidly to mobile devices, increasing customers’ mobile surfing performance. The solution will also allow mobile operators to offer other innovative services such as augmented reality and location-based services.
StarHub is carrying out further trials of the full suite of Liquid Applications.
StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G, 3G and 2G services. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services, such as IPTV for commercial entities.
Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index. Visit www.starhub.com for more information.
Nokia invests in technologies important in a world where billions of devices are connected. We are focused on three businesses: network infrastructure software, hardware and services, which we offer through Nokia Networks; location intelligence, which we provide through HERE; and advanced technology development and licensing, which we pursue through Nokia Technologies. Each of these businesses is a leader in its respective field.
Nokia Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. networks.nokia.com // http://company.nokia.com