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The world is going mobile. With explosive growth n smartphones, combined with new machine-tomachine (M2M) and wearable devices, Cisco projects there will be 10 billion personalized mobile network connections by 2018, with mobile traffic growing at a 61 percent compound annual growth rate (CAGR).

This represents a new playing field for applications, generating an enormous revenue opportunity for mobile service providers. But at the same time, it also places new demands on their networks and business, as well as operational processes. To capitalize on this opportunity, mobile operators need to do more than reengineer their networks. They need to rethink how they engage with customers and deliver new services in the ways customers want to consume them.