PCCW Media’s Viu as the first international OTT video service
to present an award at the prestigious KBS Drama Awards 2016
‘Song Song’ couple from Descendants Of The Sun wins
the hearts of online viewers across the region as Asia’s Best Couple
HONG KONG, January 10, 2017 — PCCW Media Group’s Viu was selected as the first and exclusive international OTT video service to present the inaugural Asia’s Best Couple Award at the prestigious KBS Drama Awards 2016 held on December 31. The Awards is to recognize outstanding achievements in Korean dramas in 2016. The programme is now available on Viu.
Viu viewers from Hong Kong, Singapore, Malaysia, Indonesia and the Philippines were a major determination of the Asia’s Best Couple in 2016. KBS honoured Viu’s partnership by inviting Ms. Janice Lee, Managing Director of PCCW Media Group, to present this highly coveted award to Mr. Song Joong Ki and Ms. Song Hye Kyo, the leading cast of the phenomenally popular drama, Descendants of The Sun. The TV series is part of Hallyu which is sweeping over Asia, topping the list of highest viewership for Korean drama series across all markets with Viu in Asia.
Stars and producers competed vehemently to win the coveted awards. KBS Drama Awards traditionally recorded high viewership among Korean TV drama fans and, as in past years, this year’s programme enjoyed the highest viewership at 15.5% (TNMS) among all TV shows simulcast in South Korea at the same timeslot.
“Korean dramas are hugely popular globally and as a leading Korean content provider, Viu continues to champion this popular cultural trend. We will continue to collaborate closely with KBS and other premium Korean broadcasters to deliver top Korean content to K fans in Asia. Viu has made a strong and compelling commitment to KBS by supporting its programmes not just with superior video quality and quick local language versions, but also in the forefront at amplifying K-vibe with strongly localized features, curated content, comprehensive integrated marketing and promotion at numerous touch points of their daily lives be they through social media, PR, etc. to increase the engagement with fans in Asia. We look forward to a continuous close relationship with KBS and we will continue to deliver a captivating and enthralling experience in the year ahead for our viewers,” said Ms. Lee.
“KBS is always keen on bringing our quality programmes to viewers around the world and we thank Viu for broadening our foothold in the hearts and minds of K-content fans in Asia. We find in Viu the perfect platform offering high quality stable streaming and a wide network across Asia,” said Mr Taehyun Lee, Senior Producer, Content Business Department, Korea Broadcasting System.
As a premium Korean content provider in Asia, Viu clinched content agreement with KBS at its launch in late 2015 for their top dramas as well as variety shows, and since then has continued to strengthen and consolidate its relationships with key broadcasters to deliver a wide range of popular Korean content in as fast as 4 hours after Korean telecast with local language subtitle in Asia.
“As we expand across the region, Viu will capitalize on ‘Hallyu’ to captivate K-fans and in the coming year, we look to make our service available in other Asian markets such as Thailand,” said Ms. Lee.
Immensely popular shows/marquee events for KBS are also available on Viu, such as
KBS Entertainment Awards 2016 and KBS Songs Festival 2016. Fans could view them on Viu* app or visit Viu’s website at viu.com.
* Available in Hong Kong, Singapore, Malaysia, Indonesia and Philippines.
About PCCW Media
The media group of PCCW is a leading, fully integrated multimedia and entertainment group in Hong Kong.
The media group operates the leading pay-TV service in Hong Kong under the Now TV brand delivering both self-produced and licensed content to its customers using advanced IPTV technology. Now TV offers more than 180 linear channels of local, Asian and international programming. Its premium content can also be accessed on-demand and on the go via now Player app. It is also a leading producer of Chinese language news, financial news and sports programming in addition to Asian infotainment content which complements its wide portfolio of licensed movie and international television content.
The media group is also engaged in the provision of over-the-top (OTT) video service under the Viu brand in Hong Kong and other places in the region. In addition, MOOV is a hugely popular lossless music digital streaming service in Hong Kong.
Moreover, the media group operates one of Asia’s leading directories businesses under the Yellow Pages brand.
About PCCW Limited
PCCW Limited (SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority interest in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, PCCW Media. PCCW Media operates the largest local pay-TV operation, Now TV, and is engaged in the provision of over-the-top (OTT) video service under the Viu brand in Hong Kong and other places in the region.
Also wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.
In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. To learn more about PCCW, please visit www.pccw.com.