Stockholm, Sweden, 5th September 2017 – Accedo (http://www.accedo.tv),  the video experience pioneer, today announced the launch of Accedo One™ (www.accedo.tv/one) – the first cloud platform to grow and transform the video experience.

Debuting at this year’s IBC, Accedo One comprises a portfolio of products and tools which put operators, broadcasters and brands in control of how they build, manage and deploy high-quality, engaging video experiences.

“Accedo One is born out of the need to help our customers to effectively scale and grow their video experience as the market and content strategies evolve. The result is that we have done away with the traditional, one-size-fits all model of video app development and instead weaved together products, tools and best practices all in one place to make the process smarter, faster and more flexible,” explained Mano Kulasingam, SVP Products at Accedo.

Accedo One provides a building-block approach, which enables video service providers to choose the features and components that are best suited for their particular requirements, while adaptable pricing and editions ensure value for all types of providers. All functionality will be accessible through a single platform, allowing for efficient management and scalability across devices and services.

“Broadcast is no longer restricted to just broadcasters and OTT is no longer just the premise of online video providers,” commented Fredrik Andersson, SVP Business Development, Accedo. “We are starting to see attractive video services from a whole plethora of other providers, including brands and niche content providers. Accedo One makes it easy for content providers of any size to launch a video experience since they can pick an off-the-shelf solution depending on experience and/or industry, while still trusting Accedo’s top end SLAs and global reach.”

With a modular approach, customers can easily upgrade or downgrade as their needs evolve. Accedo One can offer video providers everything from a small feature enhancement to a fully dynamic multiscreen video service.

Accedo One will be demonstrated on the Accedo booth (14.E14), along with the latest Virtual Reality and Internet of Things innovations from the Accedo team, at IBC from 15th – 19th September. Accedo’s SVP International, Adam Nightingale, will also be joining a panel in the Content Everywhere Hub, discussing service design considerations for the multi-screen OTT world.