MOVISTAR LAUNCHES MOVISTAR SERIES, THE NEW SPANISH CONTENT CHANNEL FOR LATIN AMERICA
TELEFÓNICA PRESENTS THE GLOBAL STRATEGY FOR ITS ORIGINAL SERIES
- Twelve original Movistar series will arrive to more than 13 countries in 2018
- Scope of the agreement: more than 6.5 million Pay TV homes. Another 110 million mobile clients would also be able to enjoy the series
Madrid, 8 February, 2018.- Telefónica has announced this Thursday at the Telefónica Foundation Space the distribution of the Movistar+ original production series in Latin America. The event was attended by Sergio Oslé (President of Movistar+), Michael Duncan (CEO of the Telefónica Global Consumer Unit), Domingo Corral (Director of Fiction at Movistar+), José Antonio Félez (Executive Producer of ‘La Peste’ (‘The Plague’)), and Alberto and Jorge Sánchez-Cabezudo (creators of ‘La Zona’ (‘The Zone’).
“As a group, Telefónica is stressing its capabilities as creator of original fiction contents and its broad multi-platform scope. The operation that is being announced today will make it possible for the Movistar series to arrive to more than 13 countries in 2018, making it possible to reach 3.8 million Pay TV customers in Spain and more than 3 million Pay TV homes in HisPam. The more than 110 million Movistar mobile clients in the region must be added to this scope, all of which would also have access to these contents”, says Sergio Oslé regarding the operations agreement.
Movistar+ is wagering on original productions as the platform’s differentiating element. “We want to create benchmark television where the client has the freedom to choose. We’re going to continue working on the television model that the user wants; we have the highways and the contents, and the challenge is to continue to adapt to the market, and for our clients to have the best contents together with a customized, multi-platform, and an on demand experience”, adds the Movistar+ President.
LAUNCH OF THE ‘MOVISTAR SERIES’ CHANNEL IN LATIN AMERICA
Movistar Series will offer original series and a selection of quality Latin American productions through its Movistar TV and Movistar Play platforms. In this way, the Movistar+ original series will arrive to 12 more countries. The new channel will be available in Chile, Colombia, and Peru on February 15, and will be added to the Movistar offer in Argentina, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, and Uruguay in the next few months.
The new Movistar Series channel will premiere 12 original series throughout 2018. But in addition to the Movistar+ original series, the channel will also broadcast Spanish speaking contents produced by third parties, successful Latin American series in different duration formats, as well as movies and documentaries. Each week Movistar Series will premiere episodes of 9 series and 5 movies.
“We will become a platform of platforms in Latin America, offering the best contents in the market, but that will also have differential attributes that make our value proposal unique and distinguished by its quality. We believe that there is enormous potential for a platform of quality contents made in Spanish, and we want Movistar Series to become the benchmark channel for these contents”, adds Michael Duncan.