Author: Anthony Weaver

Engage Hub supports Telefónica Germany’s B2B Smart Media services

Engage Hub supports Telefónica Germany’s B2B Smart Media services Customer engagement platform allows Telefónica Germany to provide brands and media agencies with data-driven solutions to connect with consumers London, UK – 9 August 2017. Engage Hub’s Synapse technology supports Telefónica Germany in delivering real-time, contextually relevant advertising services, on behalf of brands and agencies, via mobile messaging. The German operator uses Engage Hub’s customer engagement platform to provide services, such as O2 More Local. Through Telefónica Germany’s B2B Smart Media service, O2 More Local, brands and agencies can target an opted-in audience of O2 subscribers via mobile messaging, based on CRM data such as age and gender, as well as their location, so that offers are as timely and useful as possible. The data is completely protected and not forwarded to partners, and the customer can unsubscribe from services such as O2 More Local, at any time. Engage Hub enables the delivery of contextually relevant and content-rich mobile centric campaigns that engage subscribers through channels they are comfortable using – and with content they are interested in. Brands and agencies can also take advantage of Engage Hub’s weather targeting solution, combining past, present and forecast weather patterns, with demographic and location data to make sure campaigns are as targeted as possible. Mark Sawyer, ‎VP Strategic Sales at Engage Hub commented: “Customers want to be addressed on a personal level, and targeted customer engagement reassures O2 More Local...

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Libelium presents a white paper with 50 real IoT success stories after ten years of experience in the market

The IoT company summarizes 50 of the most successful projects developed with its wireless sensor platform for smart cities, agriculture, water, logistics, parking, eHealth or environment industries. Zaragoza (Spain), 14th June 2017 With the aim to unveil its horizontal approach to the IoT market, Libelium has launched a new white paper to present 50 real smart projects deployed in 120 countries all over the world. The IoT company has summarized its most successful and appealing stories, developed with Libelium technology and its partners ecosystem, for the main verticals of the market. The white paper includes real IoT projects for environment care, water management, precision agriculture, smart cities, parking management, smart building, smart factory, logistics, retail and eHealth. In fact, the company has featured some real success stories that are enhancing the competitiveness of many companies and are facing the most important challenges of the new millennium. “Libelium facilitates the development of IoT solutions to ease the IoT adoption integrating from sensors to connectivity” For example, the precision farming solution developed in Australia to reduce losses in one of the main nurseries of the country; the Smart Water system to control water quality in Vietnamese fish farms; the Smart City mobile monitoring system to control air quality in Glasgow; or the eHealth project in Dominican Republic to prevent pre-eclampsia in pregnant women. Libelium’s experience and soundness, with real solutions developed...

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