Author: Anthony Weaver

Tech opportunities showcased for budding IT stars

A North East college has teamed up with local primary schools to help develop the next generation of computer experts during worldwide Computer Science Week. Gateshead College hosted a special event for children from primary schools Rowlands Gill and Bede Community to introduce them to the quirky, exciting worlds of computer coding, robots, packet tracer and virtual reality. Gateshead College has a long track record of supporting local schools by hosting interactive sessions which showcase the varied range of vocational tech related careers to students. The sessions are designed to support the national curriculum whilst providing fun and engaging activities for children. Level 3 Software Development students and expert teaching staff from Gateshead College hosted the event, which included an informative and fun afternoon to encourage 25 eight to ten year-olds to learn more about technology. Kevin Marston assistant principal for curriculum innovation at Gateshead College, said: “Our students really excelled themselves in delivering such a great event for the primary school children. They made the sessions fun and interactive and encouraged the children to view computing as a viable and enjoyable career option. “It is our responsibility to promote these careers to children in the North East, providing them with the knowledge and understanding of the broad horizon of jobs they could have within STEM industries. “Events like this also give our students excellent experience in passing on...

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New Study Finds Brand Loyalty Hinges on Customer Support Experiences

A new study from IDC and LogMeIn (NASDAQ:LOGM) found that fast and effective support will be a competitive differentiator for companies looking to win-over digitally transformed customers and employees.  According to the study “Support Services as a Competitive Differentiator”, nearly 67% of consumers said that customer satisfaction was more important than price when doing business with a company, yet nearly 30% of companies still say that reducing the cost of support is more important than customer satisfaction.  With the rules of customer and employee engagement changing, this disconnect is setting companies up for a negative long-term impact. Increasing Customer Expectations Today’s connected world demands that support and service teams take a greater role in driving customer engagement and loyalty.  Digitalization, including the adoption of mainstream social platforms and the use of online forums, is acting as an accelerator on this shift.  This is turning customer support improvement into an urgent imperative and making business practices increasingly transparent.  According to the study, customers rank better communication and fast problem resolution among their top priorities for customer support.  While an overwhelming 89% of respondents believe that having a support agent they can communicate with is the most important aspect of a support experience, companies are challenged to meet this goal due to the various nuances of each user and individual devices.  In fact, almost one-third of respondents said that support took a...

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