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|Moving the world of mobile
||22nd March 2011|
The Mobile World Congress might not be back in Barcelona next year - we will only know in a few months, but the sixth edition there - the MWC 2011(Feb 14 to 17, 2011) - was a knockout, in no small part because of its setting. Some 65 thousand professionals gathered at the MWC this to check the competition, catch-up on the latest equipment and trade information on the exhibition floor - and, as always, it was worth it.
Okay, you can’t possibly see, you can’t possibly check out every last tablet, smartphone, power system or chip set. Who cares? The MWC’s mind boggle factor, the sensory white out, the sheer overload of new ideas and impressions is what make this a great show. You may not learn much about anything in particular, but you go home with a bag full of new ideas. There were so many things to see, that at the end of the show I still hadn’t found time to check out the latest in backhaul strategies - a top item on my list. Well, there’s next year’s show. I hope it’s in Barcelona again - I like the tapas they serve there.
Android was everywhere, but 350 thousand activations each day are hard to avoid; everyone is talking and writing about it, so I won’t.
At the show, there was abundant evidence of a growing focus on consumer devices - beyond smartphones, PCs, netbooks, tablets and such - to access the Internet, Facebook, SMS, instant messaging and to share whatever content you like with friends and family. The sort of connectivity we now take for granted on our smartphones and computing devices will soon be embedded in all sorts of devices we regularly use. Automobiles will not only connect to the Internet, but to your social networks, to location-based information and personal navigation devices. Digital cameras will connect to mobile networks and automatically upload pictures to friends, family, social networking site and your PC at home. Consumers will come to expect this sort of mobile network connectivity on a quickly growing variety of devices starting with gaming devices, media players (iPods, TVs …) and the like.
Latest ICT Event
• Africa and the Middle East
• Latin America
• North America
The GSMA’ App Planet was back for the second year. App Planet showcases the burgeoning mobile app scene and aims to open direct communications between app developers and platform owners. There was a lot to see. I tried checking the games, but at my advanced age, my personal operating system crashed at the third gaming ‘kraze’. Location based systems left me uncomfortably clinging to my usually lost state of mind. I wandered around the ‘planet’ for a while and found some very good - but not killer - apps, and a number of outright losers. I ended my tour of the planet checking out the healthcare applications.
The Microsoft/Nokia agreement, the Friday before MWC 2011, to form a “broad strategic partnership”, was a hot topic on the exhibition floor. The comments and gossip about the Windows Phone 7 deal, ranged - as one would expect - from pleased about the heightened mobile OS competition to derisive. Generally, the feeling was that if the two manage to work together, effectively sum their market assets, turn their backs on past errors, innovate and move forward on their strengths the mobile OS market could shortly become a true race between Apple, Google, Microsoft and, perhaps, Blackberry - and that was all to the good.
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