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51Degrees.mobi introduces left and right handed device detection

by david.nunes

51Degrees.mobi introduces left and right handed device detection


READING, UK. 1st April 2012


51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has announced a breakthrough in mobile device detection.


The company’s technology already enables mobile phones and tablets to be identified when they visit a website. Consumers can then be shown a mobile web site that’s tailor-made for the specific device they’re using.


However, this new development takes device detection into a completely new dimension.


By using the built-in accelerometers on modern smartphones, together with the CPU temperature monitoring that’s standard on most mobile devices, 51Degrees.mobi can now determine whether a mobile phone is being held in a user’s left hand or right hand.


It means web pages can be automatically reformatted to move images and place buttons exactly where the customer’s fingertips will be.


Thomas Holmes, a left-handed mobile developer, applauded the move. “Now I don’t need to reach over to the ‘wrong’ side of the screen when selecting links and buttons”, he explained.


“This is what we’ve called our ‘Flair Loop’ tool”, said 51Degrees.mobi CEO James Rosewell. “We’re now working to integrate GPS sensors within the service, which will let us calculate how far a smartphone is from the floor, enabling us to determine a user’s height. In the future, this could even be combined with temperature and motion sensors to estimate the user’s age and gender.”


51Degrees.mobi promises more product announcements tomorrow, 2nd April 2012.


About 51Degrees.mobi:

51Degrees.mobi provides a portfolio of technologies that extend an organisation’s existing online skills and investment to work on mobile devices as well. It delivers cost-effective, risk-free device detection, web optimisation and mobile analytics solutions enabling developers to maximise the customer’s experience of using a smaller screen. With over 25 years’ management expertise in developing and managing mobile web services, 51Degrees.mobi is used by 10,000s of websites and supports 180 million devices visits every month.


Please contact info@51degrees.mobi to find out more about Flair Loop, device detection and mobile optimisation.


Media contact:

Mark Bridge




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