13 May 2021, London: Extreme E, the pioneering electric off-road motorsport series, has joined forces with premium travel and lifestyle brand, Solgaard, to supply its 2021 team with sustainable luggage and travel gear made from upcycled ocean-bound plastic in advance of the Ocean X Prix in Senegal on May 29-30, 2021.
Solgaard was founded in 2016 by Canadian-Norwegian entrepreneur Adrian Solgaard with a mission to utilise ocean-bound plastic in its range of premium, yet sustainable, tech, travel and lifestyle product portfolio. In the last two years, this pioneering company has been instrumental in preventing over 7 million plastic bottles from entering the ocean. In addition, Solgaard guarantees that for every one of its products sold, it prevents 229 plastic bottles from making their way into the world’s waters.
Similarly, one of Extreme E’s key missions is to highlight the devastation caused by plastic waste, not only in the oceans but also on land. The eco-conscious sport for purpose series undertakes beach ‘clean-ups’ in its remote race locations including Saudi Arabia and its upcoming location in Senegal as part of its Legacy Programme. The debris collected from these areas is then remodelled and given a new life as Extreme E championship trophies as well as other useful materials for the series.
Ali Russell, Chief Marketing Officer at Extreme E said: “We are delighted that Solgaard has chosen to supply Extreme E with its premium luggage. Not only does it make a fantastic product which will be hugely beneficial to our team as it travels around the globe, the company also shares many of our core values regarding sustainability.
“Plastic pollution is a major global environmental crisis and anything that we can do to halt its fugitive effects is vital. Teaming up with Solgaard marks yet another way that Extreme E is able to bring people, locations and companies together to inspire actionable change.”
Adrian Solgaard, Solgaard Founder and CEO said: “Solgaard is proud to support Extreme E on this exciting journey at the intersection of sustainability and adrenaline, electrifying the deserts to save our ocean and the planet. We are thrilled to share our goal of increasing global awareness and education about the ocean plastic crisis with the Extreme E team and supplying Solgaard’s sustainable luggage and travel gear; produced with the smallest possible footprint through a circular supply chain using upcycled ocean-bound plastic.”
The Extreme E season began with the inaugural race in Saudi Arabia on April 3 and will now go on to visit Senegal (May 29-30), Greenland (August 28-29), Brazil (October 23-24) and Patagonia (December 11-12).To learn more about Extreme E, visit – www.Extreme-E.com
