|Stockholm, Sweden, 16th November 2022 – Global video solutions provider, Accedo, has launched a new metaverse solution, Xtend Sports, to enable sports bodies such as rights holders and broadcasters to create powerful immersive metaverse sports experiences using existing web-based applications. The new solution will be available during AWS re:Invent in Las Vegas from 28th November – 2nd December, 2022.|
Accedo Xtend Sports enables sports organizations to easily create new metaverse experiences by simply embedding existing web-based applications into a metaverse environment. As a modular solution, rights holders and broadcasters can choose only the add-ons they require, such as multicamera, live stats, or co-watching using XR powered avatars. It can be easily integrated with any existing vendors and is monetizable through creation of sponsored interactive experiences or ad-placements. The multiplatform solution works with most common VR and AR headsets on the market.
Accedo Xtend Sports builds on Accedo’s extensive immersive experience to bring sports to the metaverse. Powered by Amazon Web Services (AWS), it enables remote configuration and customization. Video hosting, encoding, and streaming is all managed using AWS Media Services, enabling sports organizations to create high quality XR content, and build live and on-demand video workflows. Thanks to integration with Amazon Lex, video content providers could also build in voice control with advanced natural language models.
José Somolinos, Solutions Strategist & XR Lead, Accedo, explains, “A growing number of organizations are looking at how to monetize the metaverse, and the sports industry is certainly in a prime position to maximize the opportunity it presents. Most rights holders and broadcasters already have access to the right content to deliver an immersive experience, and many also have engaged audiences that are keen to interact with their services in new ways. This solution is designed to give sports organizations an easy and quick route to creating fully immersive metaverse experiences for sports fans. Looking ahead, we think there is also potential for other vertical focused XR solutions to be developed.”
Accedo will be showcasing the Xtend Sports solution at RE:invent in Las Vegas from 28th November – 2nd December.
Accedo helps the world’s leading video service providers deliver and grow engaging video experiences. Over the past 15+ years, we have developed a deep understanding of the video service ecosystem that helps us deliver scalable solutions for clients of all shapes and sizes. We provide a combination of the products and services needed to support our customers at every stage of the video business journey, from strategy and conception through to delivery and post-launch optimization. We help clients stay at the forefront of innovation by leveraging new technologies and business insights to gain and maintain a competitive edge.
Accedo was founded in 2004 and today has over 550 employees in 17 offices across the world. Clients include global organizations such as Globo, NBC Universal, Deutsche Telecom, Telefonica, Showtime, CNN, Tata Sky, and TVNZ.