Actian and Unruly Media Bring Big Data to Social Video
Unruly’s Proprietary Social Video Technology Platform Can Now Deliver Campaign Data At Unprecedented Speeds
London, UK – 26 April 2012: Actian Corporation today announced that Unruly Media has selected Vectorwise, the world’s fastest and most cost-effective analytical database, to provide rapid big data analytics and interactive reporting to its clients, empowering them to take real-time decisions and actions.
Unruly has already delivered, tracked and audited 1.34 billion video views and executed 1,400+ successful social video campaigns for global brands, who use Unruly’s proprietary platform to deliver, track and analyse social media engagement and brand interaction.
Launched as part of Unruly’s Social Video+ programme, Vectorwise allows Unruly to build on its existing proprietary platform to run real-time analytics and queries without the need for costly hardware. The database allows Unruly clients and campaign execs to cut through data at lightning speed to deliver insight and intelligence, analyse key trends and enable real-time campaign optimisation against client KPIs.
With Unruly set to aggressively grow its developer headcount and revenues in 2012, Vectorwise will play an integral role as the company scales its global presence and technology platform to meet the exponential growth in demand from brands requiring social video advertising.
Unruly CTO and co-founder, Matt Cooke, said: “Using Vectorwise we can provide a deep, rich analysis of business data based on any requirements a user may have. We are producing reports to help with strategic decision-making, based on 10 billion events. Before using Vectorwise this took up to a whole night of data processing. Now it takes our campaign managers less than half-a-second to access the data for themselves. The ability to get this performance without having to do complex hardware scaling is a key advantage and there was no comparable solution that could achieve the data analytics speed and performance we can now offer with Vectorwise.”
Unruly’s Planning Director, Dan Best, said: “Pulling benchmarking data across verticals such as automotive, sport and entertainment used to require manual queries and took several minutes to compile. This is no longer the case.
“Vectorwise enables real-time optimisation to ensure that brands using Unruly’s platform are outperforming competitors in the social video space. The benefits of this technology will be evident in the build-up to the London 2012 Olympics as the big brands battle for share of voice.”
Steve Shine, CEO, Actian, said: “Unruly’s business is driven by data and its data is driven by Actian Vectorwise. The sheer scale of data performance gains, coupled with the ability to execute on commodity hardware means that this business enjoys the benefits of industry-leading data performance.
“Once again Vectorwise proves that big data analytics has the power to deliver results for high-growth, agile companies.”
Founded in 2006 and headquartered in London, Unruly is the award-winning global platform for social video advertising.
With offices in New York, San Francisco, Chicago, London, Berlin, Paris, Amsterdam, Stockholm and Sydney, Unruly has delivered, tracked and audited 1.34 billion video views and executed 1,400+ successful social video campaigns for global brands and agencies including T-Mobile’s acclaimed Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s game-changing “Man Your Man Could Smell Like” campaign, Coke’s Happiness series and Google’s Search Stories.
In 2011, the company won the UK National Business Awards’ “Growth Strategy of the Year” and the Chamber Awards’ “UK Business of the Year”. Founder and Group CEO Scott Button was also named “Digital Innovator of the Year” by the Growing Business Awards and COO Sarah Wood was crowned “Female Entrepreneur of the Year”.
In January 2012, Unruly announced a $25m (£16m) Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers and the Business Growth Fund – the largest ever for a private company in the social video space.
Unruly uses its proprietary social video platform to identify the brand & content advocates that start conversations and to track key social metrics (measuring awareness, attention, advocacy & action) to deliver the desired brand engagement.
Unruly’s mission is simple: to deliver the most awesome social video campaigns on the planet. Reaching an audience of 725 million monthly unique users, Unruly distributes social video campaigns across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications.
For more information, visit www.unrulymedia.com
Actian Corporation is the first to unveil a cloud development platform for building Action Apps. Action Apps are lightweight consumer-style applications that automate business actions triggered by real-time changes in data. Actian products incite action at more than 10,000 customers worldwide by driving their mission critical workloads and providing rapid action insights to their data. Actian is headquartered in Redwood City, California with offices in New York, London, Paris, Frankfurt, Amsterdam, and Melbourne. Stay connected with Actian Corporation on Facebook and Twitter.