New Capability Added Through Investment in Saguna Networks Is Designed to Improve Mobile User Experience Through an Application-Aware RAN
Martinsried/Munich, Germany. February 19, 2013. ADVA Optical Networking today announced that it will be demonstrating its new CachejackTM technology in Booth 7D34, Hall 7, during Mobile World Congress 2013 at Barcelona’s Fira Gran Via, Feb. 25-28. CachejackTM is designed to improve mobile user experience and enable location-based services (LBS) through an application-aware radio access network (RAN) and optimize resource utilization by uniquely transporting content directly from the backhaul network straight to the mobile subscriber. Visitors to ADVA Optical Networking’s booth, using their own mobile devices, will be able to experience how CachejackTM accelerates downloading of content such as video streaming and high-resolution images from the Internet.
“We made a strategic investment last year in Saguna Networks and its technology for optimizing content delivery in mobile backhaul infrastructures, and now we have rapidly integrated this capability into our successful FSP 150 product line and are excited for the attendees of Mobile World Congress 2013 to experience the considerable improvements in user experience that CachejackTM uniquely delivers,” said Christoph Glingener, chief technology officer of ADVA Optical Networking. “We continue to see fierce growth in demand for high-quality, rich content over mobile networks worldwide, and ADVA Optical Networking CachejackTM enables mobile providers a compelling array of benefits as they seek to capitalize on this demand among their subscribers. Improving user experience, enabling new revenue-generating LBS and reducing transport costs are of prime value to today’s mobile operators.”
The ADVA Optical Networking solution loads popular content on integrated cache servers in cell site gateways or network interface devices (NID). That content is then delivered from a cache server, which is in closer proximity to the requesting user than the mobile core network. The effect is slashed time to first byte, translating into an enhanced user experience as subscribers receive content more quickly. In addition, CachejackTM enables monetized LBS offerings; for example, advertisements tailored to a user’s precise location can be delivered along with requested content. And CachejackTM helps operators save bandwidth and money by optimizing mobile backhaul.
About ADVA Optical Networking
ADVA Optical Networking is a global provider of intelligent telecommunications infrastructure solutions. With software-automated Optical+Ethernet transmission technology, the Company builds the foundation for high-speed, next-generation networks. The Company’s FSP product family adds scalability and intelligence to customers’ networks while removing complexity and cost. With a flexible and fast-moving organization, ADVA Optical Networking forges close partnerships with its customers to meet the growing demand for data, storage, voice and video services. Thanks to reliable performance for more than 15 years, the Company has become a trusted partner for more than 250 carriers and 10,000 enterprises across the globe. For more information, please visit us at www.advaoptical.com.
