ADVA Optical Networking Wins BT Sustainability Acclaim
New Logistics Model and Advanced WDM-PON Network Design Hailed as Game Changers
London, United Kingdom. May 6, 2015. ADVA Optical Networking announced today that it has won two prestigious BT awards for its forward-looking sustainability program. As a member of BT’s Better Future Supplier Forum (BFSF) since 2013, ADVA Optical Networking has worked closely with BT to reduce its carbon footprint and drive greater sustainability. BT was so impressed by ADVA Optical Networking’s efforts that it awarded the company BFSF silver supplier status. BT also awarded ADVA Optical Networking first place in its Game Changing Challenge (GCC) competition for the development of a new logistics model.
“The BFSF and GCC are gathering momentum with every year. The ideas and creativity we see here to reduce carbon footprint and build a sustainable future are impressive,” said Mark Shackleton, chief technologist, energy and carbon, BT Technology Service and Operations. “This is clearly evidenced with ADVA Optical Networking. What they’ve achieved in such a short space of time is admirable and this is why we’ve given them such recognition. Their GCC submission stood out in so many ways. Not only did they highlight a way to immediately reduce the carbon footprint of our supply chain, but they also flagged a potential future network energy efficiency game changer and outlined how we can build sustainable and energy-efficient networks with WDM-PON technology. ADVA Optical Networking has shown themselves to be a forward-looking company with a clear understanding of how to drastically reduce carbon emissions.”
ADVA Optical Networking is the first company to achieve BFSF silver supplier status and top place in the GCC in the same year. Such acclaim clearly highlights ADVA Optical Networking’s approach to reducing its carbon footprint and driving greater sustainability. ADVA Optical Networking’s GCC award revolved around two key aspects. Firstly, a new logistics model that revolutionizes end-user delivery and return. The main focus here is placing new networking equipment at UPS Access PointTM locations as opposed to delivering to BT warehouses. This enables the engineer to drastically reduce time spent collecting and returning equipment. Secondly, developing a potential future sustainable network consolidation approach using WDM-PON technology. This could reduce carbon dioxide emissions by over 260,000 tons per year.
“We’re not simply a technology company. We’re a company that is part of our community. We’re a company that is intent on building a better future, a sustainable future,” commented Brian Protiva, CEO, ADVA Optical Networking. “Every member of our global team is focused on reducing waste, lowering carbon emissions and caring for the world around us. It’s part of our DNA. With BT, we’ve found a partner that shares our passions, a company that is truly intent on driving sustainability throughout every aspect of their organization. Winning the GCC and being awarded BFSF silver supplier status in the same year is a phenomenal achievement and something that every member of our team is proud of. But this is only the first step in what promises to be an exciting journey. We look forward to continuing our work with BT and other industry partners, including the Quest Forum.”
About ADVA Optical Networking
At ADVA Optical Networking we’re creating new opportunities for tomorrow’s networks, a new vision for a connected world. Our intelligent telecommunications hardware, software and services have been deployed by several hundred service providers and thousands of enterprises. Over the past twenty years, our innovative connectivity solutions have helped to drive our customers’ networks forward, helped to drive their businesses to new levels of success. We forge close working relationships with all our customers. As your trusted partner we ensure that we’re always ready to exceed your networking expectations. For more information on our products and our team, please visit us at: www.advaoptical.com.
BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. BT consists principally of five lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach. For the year ended 31 March 2014, BT Group’s reported revenue was £18,287m with reported profit before taxation of £2,312m. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.