Branding initiative is part of positioning strategy of the premium power solutions specialist
Singapore, November 25, 2010 – AEG Power Solutions today announced the consolidation of its former Harmer & Simmons activities under its single, global name: AEG Power Solutions. The company’s entire range of power supply systems and solutions, including high reliability UPS systems, industrial chargers and DC systems, power controllers or solar inverters will be marketed worldwide under the AEG Power Solutions brand. The transition to the new name will be complete by year end.
“This marks the final step of our branding strategy which started in 2008, when all new energies activities and industrial power solutions adopted AEG Power Solutions. The choice of AEG Power Solutions as our single, worldwide name for all our businesses brings more legibility and consistency to our strategy. Our vision and business model is built on the convergence between our two major activities, renewable energies and energy efficiency solutions, into innovative power management solutions for all kinds of demanding applications. Our DC Telecom and embedded power solutions are fully part of our energy efficiency solutions business which gathers our portfolio of reliable, high availability power systems for energy, water, transportation and communication infrastructure. It made sense to brand them as such”, said Dr Horst J. Kayser, CEO of AEG PS. “Since its creation more than a century ago, the AEG name has stood for innovation, high reliability and world-class engineering. We want our customers to know that everywhere, in every kind of industry, they can rely on us for innovative power solutions.”
“The consolidation of our industrial and telecom portfolios under single, dedicated, global brands marks an important milestone,” said Dr Kayser. “It shows that we have aligned our resources and expertise to better serve our customers’ specific needs and underlines our resolutely global and integrated approach to our markets.”
Facilities and sites dedicated to telecom and embedded power solutions activities, including those in Italy, Penang, India and Lannion, France will adopt AEG Power Solutions as their official name by the end of 2010.
About AEG Power Solutions
AEG Power Solutions is a world provider of premium power electronics. It offers one of the world’s most comprehensive product and service portfolios in power conversion and control, for customers spanning the infrastructure markets of energy, telecom, lighting, transportation and general industrial sectors. System solutions from AEG PS are designed to interface with the electrical power grid and to offer power solutions for mission-critical applications in harsh environments, such as power plants, offshore oil rigs, chemical refineries, and utility-scale renewable energy plants. The company has developed a full range of products for the solar energy industry, from solar inverters to turnkey solutions and is investing in solutions that will enable distributed power generation and smart micro-grids.
Renowned for engineering excellence, the company’s customers benefit from over a century of expertise and field proven products.
Headquartered near Amsterdam, AEG PS generated revenue of €400 million in 2009 with more than 1,500 employees around the world.
AEG Power Solutions became a public company in 2009 following a business combination with 3W Power Holdings Ltd. (formerly Germany1 Acquisition Ltd). Shares in the combined company are listed on Euro next Amsterdam (ticker: 3WP).
This communication does not constitute an offer or the solicitation of an offer to buy, sell or exchange any securities of 3W Power. This communication contains forward-looking statements which include, inter alia, statements expressing our expectations, intentions, projections, estimates, and assumptions. These forward-looking statements are based on the reasonable evaluation and opinion of the management but are subject to risks and uncertainties which are beyond the control of 3W Power and, as a general rule, difficult to predict. The management and the company cannot and do not, under any circumstances, guarantee future results or performance of 3W Power and the actual results of 3W Power may materially differ from the information expressed or implied in the forward-looking statements. As a result, investors are cautioned against relying on the forward-looking statements contained herein as a basis for their investment decisions regarding 3W Power.
3W Power undertakes no obligation to update or revise any forward-looking statement contained herein.
For more information:
Media Relations
Marie Loh / Shelina Mahtani
MSL Singapore
T: +65 6327 0282 / 6327 0285
E: marie.loh@mslgroup.com / shelina.mahtani@mslgroup.com
Teresa Teo
AEG Power Solutions
T: +65 6846 5700
E: teresa.teo@aegps.com
