Allot Communications Tracks new FIFA World Cup Online Experience: Eventful, Social and Dynamic
Fan engagement via mobile sports apps rose 300% above average during game times
July 9, 2014 – Hod Hasharon, Israel – Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband operators and cloud providers worldwide, today announced results from its analysis of mobile application traffic surrounding the 2014 FIFA World Cup.
Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300% above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, Twitter, WhatsApp, Skype Chat and Viber were up 200% over the average use during game time. A deeper dive into social media apps showed WhatsApp Photo Sharing was up 30% over average at the beginning of the game.
Network traffic peaks shifted from normal hours to game times. As an example, in Latin America afternoon games shifted the traffic peaks from evening hours to those hours. Networks experienced two peaks on days when there were two major games and on days when there were no games traffic patterns shifted back to normal.
“Our analysis of mobile traffic surrounding the World Cup games definitely showed us that it’s all about the online experience,” said Yaniv Sulkes, AVP marketing at Allot Communications. “For example, during the Italy versus Uruguay game, YouTube traffic skyrocketed by more than 40% immediately following the infamous Suarez bite incident. This clearly demonstrates the widespread digital lifestyle where app adoption is strong and is particularly engaging around major events like the world cup – a fact operators should note and leverage.”
About Allot Communications
Allot Communications Ltd. (NASDAQ, TASE: ALLT) is a leading global provider of intelligent broadband solutions that put mobile, fixed and enterprise networks at the center of the digital lifestyle and workstyle. Allot’s DPI-based solutions identify and leverage the business intelligence in data networks, empowering operators to analyze, protect, improve and enrich the digital lifestyle services they deliver. Allot’s unique blend of innovative technology, proven know-how and collaborative approach to industry standards and partnerships enables network operators worldwide to elevate their role in the digital lifestyle ecosystem and to open the door to a wealth of new business opportunities. For more information, please visit www.allot.com.
