Alticast and Icareus Broaden Relationship with HbbTV Trials in Poland
Alticast and Icareus perform HbbTV tests together with TVP (Polish Public Television) in Warsaw, Poland.
September 24, 2012- Frankfurt, Germany — Alticast, the leader in interactive TV open standard solutions and Icareus, a company providing products for a better TV experience, have conducted HbbTV trials at TVP in Warsaw, Poland. The success of these trials demonstrate the viability of HbbTV for public television in Poland and the capabilities of both the Icareus CS100 play-out carousel & HbbTV applications, and Alticast’s middleware solution. This combination is suitable for deployment in both the Polish DTT market as well as all of Europe.
Alticast and Icareus have had a long partnership over many years and are now expanding this relationship to encompass the HbbTV market. This enables customers to benefit from a fully integrated end-to-end solution for HbbTV that delivers HbbTV playout, HbbTV applications and a world leading HbbTV middleware solution in one offering.
“Our middleware solution supports HbbTV because we believe it will continue to grow in importance across Europe as the industry looks for a standard that can truly unite traditional broadcast TV with the new wave of services delivered over broadband,” said Thomas Jung, CMO, Alticast. “It’s exciting to be working with such a trusted partner as Icareus to trial out HbbTV services in Poland and we’re really enthusiastic about the positive results. Connected TV’s march continues as consumers crave more exciting experiences and we fully expect HbbTV to play a huge part in this trend in Europe and beyond.”
Alticast’s middleware solution, AltiPlatform™ for HbbTV is a global, leading middleware solution for operators and broadcasters. AltiPlatform is used in over 20 million devices worldwide, including set top boxes, smart TVs, mobile phones and portable embedded devices, Blu-Ray Disc players and personal computers. AltiPlatform supports HbbTV, HTML5, MHP, OCAP (tru2way), BD-J and ensures correct support of DTV signaling around the world. It supports terrestrial, satellite and cable and has already been deployed in Europe.
Icareus’ Playout CS100 Carousel™ is the leading solution for TV operators and broadcasters for DVB interactive datacasting services. Icareus’ Playout CS100 Carousel Server allows the building and supervision of high quality value-added television services by multiplexing data in real-time. The data can be received from multiple sources: DVB-ASI feeds and/or IP-networks. All carousels are generated in real-time, and both the carousel content and AIT application signalling can be updated dynamically. Icareus’ Playout CS100 Carousel server supports HbbTV, MHP, OCAP (tru2way), ETV/EBIF, Ginga and MHEG-5 based applications.
“Once again we have teamed up with Alticast because we believe that through our partnership we can demonstrate HbbTV as the standard of the choice for interactive TV in Europe,” said Toni Leiponen, Managing Director, Icareus Group. “AltiPlatform is a market-proven technology which is ideal for integration with our playout carousel due its flexible and robust nature.”
TVP is one of the biggest public TV broadcasters in Central and Eastern Europe and commands majority of market share of the TV audience in Poland. For more information visit: www.tvp.pl
Alticast’s history in the field of Interactive TV Software and Solutions has seen the company grow since its inception in 1999. Over the last decade, Alticast has successfully deployed a variety of products into the growing Digital TV Market; User Interfaces, Applications, iTV server systems, set-top boxes and iDTV Hybrid middleware. It has also deployed a host of complementary products around broadcaster and network operator’s needs for better analytics, the new multi-screen environments, as well as Social Networking and Interactive Advertising across Cable, Satellite, IPTV, and Terrestrial. Alticast offers a complete eco-system based on its next generation service delivery platform to meet the ever-changing market requirements. The latest OTT deployments and “TV everywhere” see Alticast adding new products in the field of browsers, Android and HTML5. Alticast is headquartered in Seoul, South Korea with offices in Denver-USA, and Kronberg-Germany. More information: www.alticast.com