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Amazon goes live with Bango Carrier Billing

by david.nunes

Bango update: Amazon partnership goes live

Bango (AIM: BGO), the mobile payments company, is pleased to announce that it is working with Amazon and Telefónica Deutschland for carrier billing services on Telefónica’s network in Germany. The service will be deployed gradually through next year on certain Amazon mobile applications running on Telefónica devices in Germany.

In December 2011, Bango announced that it was working with Amazon Inc. (NASDAQ: AMZN) to provide mobile payment services.

About carrier billing

Carrier billing is frictionless, one-click payment for digital goods, charging the cost to the consumer’s mobile phone bill. It requires no registration, form filling or fiddling with credit cards. Carrier billing is vital in markets where consumers don’t have, or wish to use credit cards. It’s ideally suited to low value impulse purchases.

Carrier billing achieves unrivalled conversion rates: Bango’s own data suggests that credit cards tend to drive a conversion rate of approximately 40%, where carrier billing achieves approximately 77%. The world’s giant app stores have been racing to adopt carrier billing as it has emerged as a vital enabler for digital commerce in the app economy.

About Bango

In the era of mobile technology, collecting payments has emerged as a central and complex challenge. Bango (AIM: BGO) powers payment and analytics on the mobile web, providing users with a massively smooth payment experience.

Bango’s pervasive presence across the web creates a platform effect for partners, identifying hundreds of millions of users and maximizing the number of one-click payments. Global leaders plugging into Bango include Amazon (NASDAQ: AMZN), BlackBerry World (NASDAQ: BBRY), Facebook (NASDAQ: FB), Firefox Marketplace, Google Play, Windows Phone Store (NASDAQ: MSFT) and major mobile brands including CNN, Cartoon Network and EA Mobile. Visit: bango.com

About Amazon

Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

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