andersDX and Baanto International Announce Strategic Technology Partnership for mid-large sized Touch Interface Solutions


Partnership brings together advanced display& embedded computing solutions with revolutionary ShadowSense™ optical 2D and 3D multi-touch technology


LOS ANGELES, CA, USA and LONDON, UK – 17th May, 2011 – andersDX, market leader in the field of interface technologies and usability, and Baanto International, a leading independent manufacturer of touchscreen and position-sensing technologies, have used the SID Display Week event in Los Angeles, California to announce a strategic technology partnership.


The new European partnership supports andersDX’s commitment to optimsing user experience through device interfaces by combining their core display, embedded computing and GUI competencies and solutions with Baanto’s innovative ShadowSense™ multi-touch technology. Working together, the two companies will provide kiosk, gaming, PC, industrial, medical and other designs with high-performance, accurate, robust and low-cost multi-touch interfaces which utilize innovative next generation GUI’s.


ShadowSense is a revolutionary new 2D and 3D optical tracking technology that is billed as a ‘potential game-changer’ for the rapidly growing medium to large size touch industry. Delivering responsive (less than 6ms) and highly accurate multi-touch and gesture recognition, at costs typically associated with single-touch solutions, ShadowSense currently supports up to four simultaneous inputs, provides touch detection of small objects, whilst being able to recognize accidental touches and unlike other technologies such as PCAP, Shadowsense supports any input type including finger, glove, stylus etc


ShadowSense is a perimeter-based optical touch technology in which the touch sensor LEDs are integrated into a bezel. These LEDs are independent of the glass surface, allowing any glass to be used to provide a protective window and ensuring very high levels of light transmission. Using ShadowSense OEMs and integrators can build brighter touch displays that provide vandal-resistant operation and immunity to casual scratches and debris on the screen. Bezel heights can be as low as 1.5mm, while IP65 sealing provides protection against dust and moisture intrusion.


andersDX CEO Rob Anders says: “Product success comes from applying cutting edge technology to enable rich and usable interface experiences. Baanto’s Shadowsense is a game changer in the rapidly growing touch market , both technically and commercially and we are excited to implement it across a wide portfolio of vertical market applications across Europe”


Joe Kotas, CEO of Baanto International, adds: “Not only is Anders an extremely experienced and respected User Interface specialist with a significant channel, but their focus on enabling usable, next generation product experiences makes them a perfect strategic fit with the capabilities of ShadowSense optical touch technology.”


The first product to result from the partnership between andersDX and Baanto will be a 19” open frame, multi-touch, industrial chassis monitor, with all in one multitouch PC’s to follow, leveraging the award winning, ultra-compact, ultra low-power FitPC boxed computers.


For further information on the product, please visit the andersDX website.


At SID Display Week the companies will be demonstrating multi-touch applications using Shadowsense, driven by FitPC.



About ShadowSense™

ShadowSense™ is a revolutionary new 2D and 3D tracking technology that will produce highly effective and accurate results at a cost well below that of systems currently on the market. Although tracking systems have been in existence for some time, the existing implementations are both over complex and typically extremely expensive, putting them outside of the reach of many low-cost applications that would benefit greatly from such technology.


Based on a proprietary imaging technology, ShadowSense™ tracking technology is capable of accurately measuring the position of a given object’s “shadow”. By determining the relative angle and other characteristics of the shadow cast by an object, the object’s position in space can be fixed. The simplicity and effectiveness of Baanto’s technology offers significant advantages over competing technologies across a range of applications.


About andersDX

andersDX, a division of Anders Electronics plc, is a User Interface Technology specialist, dedicated to optimizing the user experience of non-consumer devices.


Leveraging core competencies in Display, Embedded Computing and Input Technologies, together with GUI Design & Implementation and Industrial Design, andersDX helps customers differentiate their product offerings through innovative display interface solutions which are easy and enjoyable to use.


With over 55 years of experience exceeding the expectations of blue chip customers across a wide range of sectors, unparalleled technological expertise, and an ingrained “people first” service orientation – andersDX customers benefit from a global sales and engineering infrastructure in Europe, North America, and the Middle East, coupled with a fulfillment and logistics presence in the Far East, ensuring that Anders is available when our clients need us – in their language and time zone.


For further information, please visit


Contact details for publication and sales enquiries:

Lee O’Toole, European Marketing Communications Manager

Anders Electronics plc, Bayham Place, London, NW1 0EU, UK

Tel: +44 (0)20 7388 7171