BT has launched a free Android app to make the Phone Book available to mobile users.
Created by BT’s Directories division and developed by app agency, Grapple Mobile, this easy to use app helps you instantly find the business you are looking for, whether it is a local restaurant or a local tradesman.
The mobile phone application has already received unanimously positive feedback in the Android Market and currently has a five star rating.
To use the app, you simply type in an address or your current location and select the type of business you want. It enables you to plan your trip from start to finish, giving you full contact details, business descriptions, directions and customer reviews and ratings.
The new app has a wide range of features, allowing you to:
• Instantly find your location with GPS.
• Search for rated businesses from BT’s comprehensive business database.
• See search results displayed on a fully interactive map.
• See full walking and driving directions.
• View business web sites.
• Leave reviews and ratings for the businesses you have used and see ratings from other users.
• Contact businesses by e-mail and text, or call with a single click.
• Save contact details to your contact list.
BT says versions of the app for BlackBerry, Nokia and iPhone are in the pipeline and the app will also be pre-loaded onto BT Mobile’s HTC smartphones.
Nick Ratcliffe, general manager, Online Directories, said: “This is all about helping consumers to find the right local business. We’re giving customers on the move the information they need to make an informed choice about which local business to use, instantly. Putting all the detailed information at their fingertips, including ratings and reviews from other customers and maps and directions, is an invaluable tool for consumers.”
Alistair Crane, CEO Grapple Mobile, said: “This is a perfect example of how to improve and extend the customer experience as well as create new opportunities through the introduction of a cross platform mobile application. BT is leading the way for other brands and businesses that represent a diverse customer base.”
To download the app simply type the following link into your Android browser – http://bit.ly/btphonebook, or search for BT Phone Book in Android Market.
Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369.
All news releases can be accessed at our web site: http://www.btplc.com/News
About BT
BT is one of the world’s leading providers of communications solutions and services operating in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended March 31, 2010, BT Group’s revenue was £20,911 million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information, visit www.bt.com/aboutbt
Grapple Mobile
Grapple Mobile, a Red Herring top 50 company, is recognised as a centre of excellence for mobile application development. Launched to brands and agencies in January 2010, Grapple includes 4 years and in excess of $9m in research and development to create unique patented technology that enables the quick, easy and cost effective production of high quality cross platform mobile applications.
Grapple’s team of experts provides a full service offering guiding clients through the process from conception to verification, signing, submission and analytics.
Sam Ireland, Business Support Manager
BT Newsroom
Tel: 020 7356 2830
Mob: 07739 925055
Email: sam.ireland@bt.com
Web: www.bt.com
