Android to make significant gains in enterprise smartphone market
Android will make significant gains in the business smartphone market over the next five years, and in 2016 will account for 26 per cent of corporate device shipments, predicts Ovum.
In a new forecast*, the independent telecoms analyst finds that enterprise shipments of Android smartphones will reach 14.2 million in 2016, growing at a compound annual growth rate (CAGR) of 21 per cent from the 4.7 million it will reach at the end of this year.
BlackBerry will remain the dominant player, with a 27 per cent market share of new device shipments in 2016, but its lead will be slim. Enterprise shipments of BlackBerry devices will grow at a CAGR of 5.3 per cent between 2011 and 2016, rising from 10.9 million at the end of this year to 14.8 million in 2016.
The uptake of iPhones by business users will also increase significantly as companies bow to employee pressure. Shipments will reach 9.3 million in 2016, growing at a CAGR of 11.2 per cent from the 4.9 million it will reach at the end of 2011.
Pauline Trotter, Ovum principal analyst, commented: “The business smartphone market will see significant growth over the next five years, with shipments rising from 26.8 million at the end of this year to 54 million in 2016, which is a CAGR of 12.4 per cent. The demand is being driven by the need to support business applications on handheld devices as enterprises adopt more flexible working patterns and continue to support employees away from the workplace.
“BlackBerry will retain its overall lead over the forecast period as its strong device management and security capabilities make it a favourite with IT departments. However, Android and iOS devices will make significant gains, reflecting trends in the consumer smartphone market. Ongoing improvements in manageability of these device platforms and support for more business applications will begin to make these devices much more appealing to enterprise buyers.”
Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is part of the Informa Group.
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