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Announcing an ATIS Webinar IPTV Content on Demand Service Architecture

by david.nunes

Announcing an ATIS Webinar
IPTV Content on Demand Service Architecture

What: ATIS will present a webinar titled IPTV Content on Demand (CoD) Service Architecture covering the new IPTV CoD architecture developed by the ATIS IPTV Interoperability Forum (IIF). The ATIS IIF is a global leader in IPTV standards development. With the new architecture, the IIF moves the IPTV ecosystem a major step forward in delivering its broad range of interactive options and high-quality viewing experience. The webinar will offer insight into the underlying motivations for choices made in creating this architecture as well as highlight the additional work the IIF has completed on IPTV CoD services.

When: Thursday, April 21, 2011

Time: 1:00 — 2:00 p.m. EDT

Cost: Free

Webinar Content: Service provider network infrastructure is experiencing new demands caused by the significant growth in on-demand rich media content delivery. Centralized or regionalized content delivery architectures are giving way to more distributed delivery models that offer dynamic caching of popular content at the network edge to reduce metro and core network bandwidth consumption. These new models are also accommodating ever-growing content libraries. And, traditional delivery of UDP and RTP-based video to set-top boxes is being augmented with HTTP content-delivery directly to consumer electronic devices, such as broadband connected Blu-ray players and televisions. The ATIS IPTV IIF CoD service architecture accommodates both IMS and non-IMS service control models, allows for distributed deployment of content delivery servers with embedded caching and also provides multi-protocol content delivery — all within a common managed network architectural framework. The webinar will offer insight into these and the other factors creating the context for the new IPTV CoD architecture.

Featured Presenters: Richard Brand, Co-Chair, Architecture Committee, ATIS IPTV Interoperability Forum; and Mike Hluchyj, Chief Technology Officer, Verivue

Please register for this event at www.atis.org/events/webinars_registration.asp

About ATIS
ATIS is the leading technical planning and standards development organization committed to the rapid development of global, market-driven standards for the information, entertainment and communications industry. More than 200 companies actively formulate standards in ATIS’ 16 Committees, covering issues including: IPTV, Cloud Services, Energy Efficiency, IP-Based and Wireless Technologies, Quality of Service, Billing and Operational Support, Emergency Services, Architectural Platforms and Emerging Networks. In addition, numerous Incubators, Focus and Exploratory Groups address evolving industry priorities including Smart Grid, Machine-to-Machine, Networked Car, IP Downloadable Security, Policy Management and Network Optimization.

ATIS is the North American Organizational Partner for the 3rd Generation Partnership Project (3GPP), a member and major U.S. contributor to the International Telecommunication Union (ITU) Radio and Telecommunications’ Sectors, and a member of the Inter-American Telecommunication Commission (CITEL). ATIS is accredited by the American National Standards Institute (ANSI). For more information, please visit www.atis.org.

About the Speakers

Richard C. Brand works for NEC Japan as a member of the NEC IPTV development team and presently serves as Co-Chair of the ATIS IPTV Interoperability Forum Architecture Committee. Previous to this position he served as the Vice Chair of the ATIS IIF. The IIF was established by ATIS to develop standards and related technical activities that enable the interoperability, interconnection and implementation of IPTV systems and services, including video-on-demand and interactive TV services. Brand was a founding participant in the creation of the IIF. Before working at NEC, he was the Director of IPTV Solutions Architecture and Applications at Nortel USA where he managed the establishment of new global IPTV standards and applications. His background encompasses voice, video and data communication networking and management. He has been an active member and participant in the IEEE 802.3 Working Group for Ethernet standards since the 1980s.

Mike Hluchyj, as Verivue Chief Technology Officer, is responsible for setting the company’s technical direction and promoting ongoing innovation. He was previously CTO for Sonus Networks, a leading provider of voice over IP (VoIP) infrastructure solutions for carriers, which he founded in 1997. Before Sonus, he was Vice President and CTO for Summa Four (acquired by Cisco), a leading supplier of intelligent, programmable switches for use in carrier networks. Prior to that, he was Director of Networking Research at Motorola Codex and on the technical staff at AT&T Bell Laboratories. He is a Fellow of the IEEE and is widely published on subjects such as switching and traffic management in multimedia packet networks. He has been awarded 29 U.S. patents. He received his B.S. degree in electrical engineering from the University of Massachusetts at Amherst, and his Master’s and Ph.D. degrees in electrical engineering from the Massachusetts Institute of Technology.

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