APS Group is a winner with The Football Pools
Greater Manchester, UK – 29th November 2011 – Marketing solutions provider APS Group has been selected to handle the management of direct mail and marketing print for The Football Pools. APS will also continue to manage the printing of weekly Pools Coupons, which it has done for the past ten years. The extension of the contract follows a competitive tender process.
Conleth Byrne, Managing Director of The Football Pools said: “Despite natural concerns about switching to a new supplier and potentially disrupting our service, APS Group has far exceeded our expectations, ensuring that our service to customers remains at a high standard.”
“The managed service means we can outsource all of our retention, transactional, coupon and marketing print. APS Group has also demonstrated market-leading innovation and we’re confident that they will continue to add value to our marketing strategy.”
“Having worked with The Football Pools for over ten years, we understand their market well,” adds Kim Naylor, director at APS. “We evaluated the client’s individual requirements to develop a bespoke print management and software solution. Our dedicated account team is also based on-site to provide ongoing guidance and support.”
About APS Group:
APS Group is one of the UK’s fastest growing integrated marketing solutions providers delivering proven, tailored services that span every aspect of marketing communications in an environmentally responsible way. APS employs over 600 staff across 19 sites worldwide and serves customers in a range of markets including retail, financial services, travel and leisure, pharmaceutical and the public sector.
About The Football Pools:
The Football Pools is owned and operated by Sportech PLC, one of the world’s leading pools and tote gaming companies. Sportech has a presence in over 30 countries, and every year, process over $13 billion (£8 billion) in pools and tote bets.
The Football Pools business is the world’s oldest football gaming company. Founded in 1923, outside the world famous Old Trafford football stadium, The Football Pools has been based in Liverpool, in the North West of England since that day. Over the past 87 years, this iconic British brand has paid out over £10 billion in prize money to over 60 million winning customers. The Football Pools is proud to be the UK’s favourite football gaming brand with over 500,000 customers every week across a number of channels including postal, telephone, via collector, retail and online.
The Football Pools has always been committed to leaving a lasting legacy, not only for its millions of winning customers, but also through its support of good causes. Over £1.1 billion in donations have been made to sport, the arts and charitable initiatives. Over the last four decades, hundreds of millions of pounds has been donated by the Football Pools to Football providing an essential lifeline when the game’s wealth was a fraction of what it enjoys today.
In total, over 100 clubs are now actively involved in community projects funded by The Football Pools. To play The Football Pools please visit www.footballpools.com or call 0800 500 000 for further information. For more information on Sportech PLC, including company history and charitable initiatives please visit www.sportechplc.com.
For more information please contact:
Nikki Scrivener or Lisa Henshaw
Fourth Day Public Relations
Tel: 020 7403 4411