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Arqiva acquires Selective Media

by david.nunes




Arqiva, the communications infrastructure and media services company has acquired Selective Media – the UK’s leading location based WiFi media specialist. Arqiva acquired a 50% share in the business as part of its acquisition of Spectrum Interactive last year, but has now acquired the remaining 50%.

Selective Media specialises in providing targeted advertising campaigns across the whole of Arqiva’s WiFi network.  The company can offer on-line display, pre-roll and video on demand (VOD) opportunities in high footfall areas and use targeting methods based on location, age, gender, and time to deliver highly effective campaigns.

Nicolas Ott, Managing Director of Arqiva’s Government, Mobile and Enterprise business unit said: “The acquisition of Selective Media strengthens our media and WiFi position and provides us with the leverage to become a major player in the media space along with further differentiation of our WiFi offer against the competition.  Our WiFi network already spans high-footfall sites including almost every UK airport and major hotel and retail chains, and this acquisition provides a fantastic opportunity for our clients and customers to connect with audiences on the move.”

Selective Media will be re-located to Arqiva’s London HQ, but continue to trade as a separate legal entity under its current name.

About Arqiva

Arqiva, the communications infrastructure and media services company, operates at the heart of the broadcast, satellite and mobile communications markets.

The company is at the forefront of network solutions and services in the digital world. Arqiva provides much of the infrastructure behind television, radio, satellite and wireless communications in the UK and has a significant presence in Ireland, mainland Europe and the USA. Customers include major broadcasters such as the BBC, ITV, BSkyB and the independent radio groups, major telco providers including the UK’s four mobile network operators, and the emergency services.

About Selective Media

Selective Media is the UK’s leading WiFi location based on-line media specialist. With over 4 years’ experience in monetising Wi-Fi, Selective offers exclusive advertising opportunities across a large portfolio of sites (airports, hotels, hospitals, marinas, coffee shops, shopping centres and universities) within the UK and Europe. Selective work with all the major advertising agencies as well as brands direct.


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