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ARRIS Introduces Ad Insertion Clustering Software

by david.nunes

ARRIS Introduces Ad Insertion Clustering Software

CORTEX technology will help cable operators cost-effectively grow HD capacity, improve operational efficiency, and preserve high run rates

Suwanee, GA – January 23, 2013: ARRIS Group, Inc. (NASDAQ: ARRS) today introduced new CORTEX clustering software technology, available now, to be used with the ARRIS ConvergeMedia™ solution, utilizing the XMS Flex Distribution Platforms with Streaming Media Engine (SME) 5.3.1 and Ad Control Manager (ACM) 3.0 software releases. CORTEX gives operators the ability to consolidate their ad insertion infrastructure into centralized, resilient systems where the delivery infrastructure is both reliable and expandable. The technology will help cable operators cost-effectively grow capacity for HD expansions, improve operational efficiency, and preserve high run rates.

The new clustering software has been designed specifically to meet the needs of ARRIS customers. ARRIS has over 15 years of advertising experience and its advertising management solutions have captured over 60% of the North American market. The company has helped operators transition their businesses from analog to digital ad insertion and expand their digital services to support both SD and HD ad insertion.

ARRIS Clustering Software Increases Operational Efficiency and Resiliency

CORTEX provides more fault tolerance than previous clustering techniques. It also contrasts with systems using external applications to provide fail-over resiliency. CORTEX provides more granularity and flexibility in configuring the system and developing new capabilities. It is also more scalable since the intelligence is embedded in each node deployed.

CORTEX, combined with the XMS Flex distribution platform, provides the added flexibility and resiliency needed to scale capacity both cost-effectively and reliably. The solution targets ad sales groups seeking to centralize their ad insertion servers in order to maximize hardware efficiency and reduce operational complexity,

“Operators continue to grapple with increased capacity needs to meet demand for a more diverse array of video and advertising services. Additional pressures to streamline operations emphasize the challenge to consolidate operations and reduce complexity at the edge of the delivery network,” said Neerav Shah, VP, Product Line Management at ARRIS. “This is especially true for digital ad insertion services, where ad sales groups face large upgrades fueled by HD expansions. Simply put, adding capacity must be cost effective and manageable.”

CORTEX Improves Infrastructure Scalability and Load-Sharing Capabilities

CORTEX enables loosely coupled ConvergeMedia XMS Flex servers to operate as a single, load-sharing, resilient, logical system. The software

Uses standard GigE networking components and protocols to deliver the most cost-efficient clustering technology

Is optimized to operate with the XMS COTS platform, complementing high performance and density with increased system resiliency

Supports dynamic content management and load balancing to optimize storage usage and streaming demand

Provides hardware failure isolation and automatic recovery from one or more node failures to ensure continued operations

CORTEX is part of the XMS operating system (SME), so any application running on top of it can take advantage of its benefits.

Visit  http://www.arrisi.com/get/xms/ for more information on the XMS Flex distribution platform.

Visit http://www.arrisi.com/product_catalog/on_demand.asp for more information on CORTEX clustering software technology.

ARRIS Advertising Solutions Portfolio

Delivering 6 million ad transactions daily, ARRIS advertising solutions portfolio manages and inserts traditional zoned, interactive and targeted ads into the cable and IP networks of North American pay-TV service providers. The portfolio powers both linear and dynamic ad insertion that also enables new, expanded revenue opportunities for the delivery of ad content on connected screens and devices throughout the home. ARRIS advertising solutions are used directly or indirectly by 9 of the top 10 service providers in North America.


ARRIS is a global communications technology company specializing in the design, engineering and supply of communications and IP technologies that support broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver and monitor advanced video, data and voice subscriber services, including whole home video across multiple screens, ultra high-speed data, personalized advertising and carrier-grade telephony. Headquartered near Atlanta, in Suwanee, Georgia, USA, ARRIS has R&D centers in Beaverton, OR; Chicago, IL; Cork, Ireland; Kirkland, WA; Redwood City, CA; Shenzhen, China; State College, PA; Tel Aviv, Israel; Wallingford, CT and Westborough, MA, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.

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