ARRIS Introduces Next Generation Advertising Platform: AdManager™
Enables Operators to Extend Existing TV Advertising Models to 2nd and 3rd Screens
Suwanee, GA – November 14, 2011: ARRIS Group Inc. (NASDAQ: ARRS) today announced the availability of ARRIS AdManager, a standards-based platform enabling cable providers to offer a new generation of advertising services.
Advertisers increasingly want to reach qualified audiences across all consumer devices, and MSOs face greater operational complexity and performance demands surrounding advertising delivery and reporting. AdManager addresses in several ways the challenges and opportunities associated with emerging dynamic advertising systems:
· By focusing on increasing ad value and yield management
· By streamlining nationwide operations
· By providing robustness and scalability to handle a rapidly increasing number of dynamic ad placements.
While meeting the above needs, AdManager allows providers to extend advertising campaigns across addressable, IP-capable devices like tablets, connected TVs, game stations, laptops and smart phones. AdManager increases revenue for service providers by opening up new inventory and enabling dynamic, addressable ad placement for web-based viewing.
In order to protect and enhance operators’ profitable linear ad insertion business AdManager builds upon ARRIS widely deployed SkyVision™ product suite, augmenting current advertising workflow. In doing so, AdManager enables the development of consistent campaigns that extend over the full lifecycle of programming from linear to time-shifted (e.g., VOD) consumption.
The ARRIS AdManager Suite is comprised of four modular components: 360, Core, Delivery and Enterprise. These components provide the versatility to suit operators’ evolving requirements.
AdManager Core comprises ad content workflow and routing of ad placement decisions between any campaign management application and any delivery infrastructure. By virtue of its position and visibility, Core is also responsible for aggregating audience measurement data and packaging it for consumption by audience measurement applications.
AdManager 360 represents a set of campaign management applications intended to drive VOD and dynamic linear placements, including the capability to manage linear schedules and verifications for interconnect operations. AdManager 360 adheres to SCTE 130 specifications, as well as Interactive Advertising Bureau (IAB) specifications like Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID), enabling the platform to interoperate with third party components.
AdManager Delivery abstracts the various delivery infrastructure elements (DPI ad servers, VOD servers and Content Delivery Networks) by providing a uniform SCTE 130 ADM interface and a comprehensive Playlist Manager.
AdManager Enterprise provides global monitoring and advertising operations control at regional and national levels.
The AdManager platform can be pre-integrated with ARRIS’ ConvergeMedia™ Management, ConvergeMedia XMS and VIPr™ re-encoding products for linear ad insertion, VOD dynamic ad insertion, and IP-addressable ad placement, thereby providing a comprehensive solution for service providers, program networks and content owners’ needs. AdManager will be on display at the ARRIS booth (#873) during SCTE Expo — November 15-17, in Atlanta, GA.
About ARRIS
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology that supports broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, network video processing, whole home video, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and ultra high-speed data services. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Suwanee; Beaverton, OR; Chicago, IL; Kirkland, WA; State College, PA; Wallingford, CT; Waltham, MA; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.
Contacts:
Alex Swan
ARRIS Media Relations
678-473-8327
