 | Issue: | Global-ICT 2004 |
| Article no.: | 14 | |
| Topic: | As Visual Communication Evolves, Business & Society Benefit | |
| Author: | Andrew Miller | |
| Title: | vice chairman and CEO | |
| Organisation: | TANDBERG | |
| PDF size: | 140KB |
About author
Toni Lee Rudnicki is Tandberg’s Chief Marketing Officer. She is responsible for all global marketing activities including analyst relations, advertising, public relations, branding, messaging, product marketing, web communication and collateral development. She joined Tandberg from Aspen Technology, Inc., where she served as Vice President of Marketing. Ms. Rudnicki has also held positions such as Worldwide Marketing Director or Vice President of Marketing with companies such as Digital Equipment Corporation, General Electric Space Division, and Dow Chemical.She graduated with a Bachelor of Arts degree from Wilson University in Chambersburg, Pa., and a Master of Business Administration degree from Duke University’s Fuqua School of Business.
Article abstract
Visual communication using video is emerging from its traditional meeting-room shell. Video communications helps teachers serve students hundreds of miles away, and is used for virtual tours of distant museums. Doctors treat patients a continent away, and provide top-notch specialist support for local practitioners. Suppliers and manufacturers diagnose problems on the factory floor in real time, and the U.S. Court of Appeals is even experimenting with a tele-justice system. As video technology matures, business and society will benefit in unimaginable ways.
Full Article
Visual communications certainly have advanced since cave dwellers, in 30,000 B.C., depicted their animal hunts with distinctive cave drawings, and since Indian tribes later used smoke signals to keep distant tribes in touch with each other. Those primitive visual-communications techniques, of course, preceded the powerful surge of technology. Today, as technological advances in communications emerge daily, visual communication – and virtual learning through video – have improved dramatically – yet still remain in their embryonic state. Video communications continue to be used primarily in board or meeting rooms, or to train or inform a company’s employees in one city, or cities, with instructors or managers in another.
