The widespread availability of high-speed broadband services and
promotional multiplay service bundle plans with free subscriptions to
OTT platforms are driving the adoption of subscription video on demand
(SVoD) services in the Asia-Pacific (APAC) region. Consequently, the
share of the region, in terms of SVoD subscribers, in the global market
is set to increase from 40% in 2022 to 44% in 2027, forecasts
GlobalData, a leading data and analytics company’.
GlobalData’s latest report, “Video Streaming – Thematic
Intelligence [1],” reveals that the global SVoD market is set to
increase at a compound annual growth rate (CAGR) of 8.5% from $103
billion in 2022 to $155 billion in 2027. In contrast, revenue from the
traditional pay-TV services (cable TV, satellite TV, and terrestrial TV)
will decline from $218 billion in 2022 to $194 billion in 2027.
Rupantar Guha, Principal Analyst at GlobalData’s Thematic Intelligence
team, comments: “The expanding availability of broadband connectivity,
growing smartphone penetration, and the widespread popularity of OTT
content among the younger population are fueling the adoption of SVoD
services across the APAC region. Telcos are bundling their fiber,
mobile, and pay-TV plans with SVoD subscriptions.”
The report reveals that the macro environment, influenced by the
COVID-19 pandemic and inflation, has significantly impacted consumer
preferences in SVoD. As a result, customers are moving to more
affordable and flexible SVoD services or canceling their SVoD
subscriptions due to financial pressures.
Guha continues: “Consequently, SVoD players like Netflix, Disney+, and
dTV are adopting a hybrid business model and combining SVoD and
advertising-based video on demand (AVoD) subscriptions to cater to the
changing consumer demands and maintain market control.”
North America was the second largest SVoD market, accounting for 34% of
the global subscriptions in 2022. Media conglomerates like Comcast and
Paramount are trying to catch up with the tech giants like Netflix,
Amazon, and Disney.
Guha concludes: “Broadcasters, studios, and content producers are
racing to monetize their content libraries as the streaming wars
intensify. Developing partnerships between fixed and mobile broadband
service providers and SVoD platforms has brought discounts on
subscription prices. Telecom operators and pay-TV providers are
increasingly positioning themselves as content aggregators offering a
bouquet of SVoD options to cover their customers’ needs.”
Information – Click here [2] to join GlobalData’s upcoming webinar
“Has the video streaming bubble burst?” on 27 July 2023 and learn
more about the theme.
ENDS
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Notes to Editors
* Quotes provided by Rupantar Guha, Principal analyst at Thematic
Intelligence team at GlobalData
* Information is based on GlobalData’s report: Video Streaming –
Thematic Intelligence [7]. The report identifies the key trends
impacting growth of the theme over the next 12 to 24 months, split into
three categories: technology trends, macroeconomic trends, and
regulatory trends. It includes comprehensive industry analysis,
including market size and growth forecasts for the global SVoD market
and analysis of trends in patents and company filings. The detailed
value chain is split into three main areas: content creation, content
aggregation, distribution, and device. Also included are profiles of
leading players in the video streaming theme, including Netflix, Amazon,
Apple, Disney, and Tencent.
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