Aspera Expands US Operations, Market Demands SAM Expertise
Benefits of the expanded operations include local project support and expert software asset management consulting
Aachen, Germany, April 3, 2012 – Aspera GmbH, a USU company and the creator of catalog-based entitlement-centric software asset management (SAM) today announces the expansion of its US based operations. Among other activities, Aspera will open a location in Boston, Massachusetts. The new location expands Aspera’s coverage and local expertise to our customers in the United States and Canada. Aspera co-founder, Christof Beaupoil will head the operations.
Beaupoil, an ITIL certified SAM specialist, who is in charge of projects, services, and consulting at Aspera, has led successful SAM projects for global organizations including Daimler, Bosch, Deutsche Bank, DHL, Texas Instruments, Jacobs Engineering, and many others. “Our customer base in North America is growing very quickly, and we would like to accommodate this growth with native resources,” says Beaupoil.
Since 2008 Aspera sells directly to the North American market. In this short period of time the company’s regional sales volume has increased 30% each year. At the same time, the business need for compliance and software asset management tools has grown drastically. One of the drivers behind the fast growth is the rise in vendor audits, which affect nearly every company in every industry. The demand for SAM is coupled with increased demand for SAM knowledge and expertise. But, there is a drought of expertise in the US. For these reasons Aspera is bolstering its US operations and investing to meet this demand head on.
“Aspera is unique because we specialize in SAM for large organizations,” says Mr. Beaupoil. “Large companies have distinct and complex organizational structures, and often decentralized processes that require special expertise when dealing with software licenses. There just aren’t enough providers that are qualified to work in these kinds of projects. And it is exactly this kind of knowledge that is in high demand right now.”
The new Aspera location will house the North American sales team and the consultant team, which will be partially spread-out locally across the Mid-West and Eastern United States. Aspera remains loyal to high quality German Engineering and will keep technical support, product development, and catalog maintenance in Germany. The time difference between Boston (GMT-5) and Aachen (GMT+1) allow for effective collaboration and communication.
The new location will be the headquarters for Aspera Technologies Inc., a sister company to USU Software AG in Germany. Read more about the founding of Aspera Technologies Inc. at www.usu-ag.com.
About Aspera SmartTrack
SmartTrack is designed to ensure both legal compliance and optimum license procurement strategies. With automatic generation of license data, the most comprehensive SKU (stock keeping unit/manufacturer article number) catalog available, and integrated contract, finance, and document management, SmartTrack is the most sophisticated software asset management solution on the market. SmartTrack is available as a purchasable license with maintenance, as an ASP service or as a software lease with implementation on customer premises.
About Aspera GmbH
Aspera is a highly specialized provider of software license management solutions. Our unique, entitlement-centric approach has been successfully implemented in international projects for a decade. SmartTrack is the tool of choice for large companies wishing to effectively manage software assets governed by significant volume license agreements. More than 120 world class businesses – including 20 Fortune Global 500 companies – rely on Aspera’s expertise for license management. Aspera has partners in Scandinavia, Germany, Netherlands, and UK.
Following the industry standard ISO/IEC 19770-1 our services include but are not limited to: software recognition engineering, license clearing, interface monitoring, and application troubleshooting, master catalog, extended catalog, ITIL certified organization and process consulting, project management, integration, and customer support.
Aspera was founded in 2000 in Aachen, Germany and currently employs 56 professionals. Aspera is a wholly owned daughter company of USU AG. More information is available at www.aspera.com.
