London, 16th June 2022 – Avanti Communications (“Avanti”) today announced it will be the official sponsor of the Kentish Cup (20th-24th June) as part of its ongoing partnership with the men’s and women’s UK Armed Forces Football teams (UKAFF).
The UKAFF teams are drawn from the best players of the Royal Navy, Royal Marines, Army and Royal Air Force and come together to represent the UK in matches against other international Armed Forces.
This is a particularly special year to be supporting the UKAFF as the UK hosts the 100th anniversary of the Kentish Cup. The tournament commenced in 1921 and is the oldest international cup competition across UEFA. Formed in the aftermath of the Great War, the vision of the Kentish Cup was to bring teams from the allied nations back together on the sports field, to maintain the close links and friendships built during adversity and conflict. The UK men’s team will be looking to secure a fifth successive title at the tournament’s Centenary.
As a provider of state-of-the-artconnectivity solutions for government, enterprise and public services, Avanti collaborates with UKAFF to introduce innovative technological systems to monitor and enhance individual and team fitness and training. This technology enables players to remain connected and engaged as a team, even when they return to their ships, airbases and barracks.
Avanti’s Director of Government Services, Donald Walker added: “We’re honoured to be supporting the UKAFF and the Kentish Cup. These teams represent the best of the Armed Forces’ ethos of team-spirit and leadership, and encapsulates the benefits of mental and physical resilience and diversity. This ethos and these qualities also epitomise Avanti Communications, which is why we are delighted to support the Centenary year of the Kentish Cup – a tournament created to foster international relations and camaraderie in the wake of the Great War.”
The Kentish Cup sponsorship is the latest in a series of initiatives by Avanti to support the Armed Forces.
About Avanti Communications
Avanti Communications is the leading Ka-band high throughput satellite capacity partner to the communications industry in EMEA – extending and guaranteeing coverage for defence missions, enterprise solutions and critical public services.
Through the HYLAS satellite fleet and partners in 118 countries, Avanti provides dedicated fixed and flexible-beam satellite connectivity, with extensive coverage across Europe, the Middle East and Africa. Avanti has invested $1.2bn in a network that incorporates orbital slots in Ka-band spectrum, satellites, ground stations, datacentres and a fibre ring.
UK Armed Forces Football has a well-earned reputation for excellence on the pitch and a proud history of success. Since 1922, it has provided the opportunity for Service personnel from the Royal Navy, Royal Marines, British Army and Royal Air Force to play, coach and officiate at the pinnacle of military football.
Competing against professional UK clubs and the best international military football teams, UKAFF has been hugely successful in recent years. Supported by the UK Sports Board and the single-Service Football Associations, it has a unique role to represent the very best of our National Game both at home and overseas.