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Axon and Civolution Celebrate Successful Partnership With Sale of 175th Audio Watermarking Solutions

by david.nunes

Axon and Civolution Celebrate Successful Partnership With Sale of 175 Audio Watermarking Solutions

Wide array of global deployments continue to increase

Eindhoven, The Netherlands, 20 December 2013AXON, the modular broadcast infrastructure, monitoring and control specialist, and Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, celebrate their successful partnership with the joint sale of their  175th watermarking solution which has seen many millions of downloaded apps that instantly sync to entertainment content through watermarked audio streams.

Axon and Civolution teamed up to integrate Civolution’s digital audio watermarking for audience measurement and 2nd screen synchronization capabilities with Axon’s modular interfacing and conversion product line, Synapse.

“We are pleased that the expectations that both parties had for this collaboration are being fulfilled”, comments Harry Kanters, Axon’s Director Marketing & Sales. “The Synapse platform combines with Civolution’s audio watermarking to provide a very flexible synchronization solution and support loudness control from Linear Acoustic, Junger Audio, and various Dolby processing capabilities”.

The audio watermarking solution has been deployed in a wide variety of projects with dozens of leading broadcasters and app developers around the world. Audio watermarking offers some key features (such as real-time identification, support for live and time-shifted content, etc) and is significantly more scalable compared to fingerprinting. Civolution’s watermarking has proved to be highly robust and, combined with Axon modular hardware, can support virtually any combination of audio processing requirements.

Latest applications relying on the joint solution include the Vienna State Opera 2nd screen app for live performances distributed as Over-the-Top Television (OTT). The app, which went live on 27th October, enables OTT opera viewers to make the most of the experience with a multilingual 2nd screen app that is synchronised with the opera performance.

Shanghai Media Group (SMG), one of China’s leading television and radio broadcasting, news and Internet company launched a 2nd screen experience around the reality-singing competition program “Chinese Idol,” which premiered on SMG’s Dragon TV channel in May.  The 2nd screen experience for “Chinese Idol” allowed for audience rating, provided additional biographical information about the show contestants, and included social network integration.

More recently Axon and Civolution have partnered on the audio watermarking of TV3 content for its ShowPal™ app developed in partnership with Axonista, the award-winning provider of social TV and 2nd screen technology platforms. Using Axonista’s Ediflo platform, TV3’s ShowPal app leverages Civolution’s live Axon-based embedding solution at the head-end to sync content between linear or non-linear TV viewing and the companion app. It ensures that the app delivers contextual real-time gaming, advertising and social content to viewers even with live-produced content and TV programming drifts.

“The advent of 2nd screen has led many organisations around the world to request solutions to sync and trigger content in real time”, adds Andy Nobbs, CMO, Civolution. “We’re expecting continued adoption and strong growth of 2nd screen apps and look forward to continue working with Axon to deliver powerful and innovative watermarking solutions to broadcasters and operators on a global scale.”

Civolution’s award-winning Automatic Content Recognition (ACR) based suite of solutions, SyncNow, already powers sync for a range of 2nd screen consumer applications for movie and TV producers, broadcasters, 2nd screen platform providers and advertisers worldwide.

About Axon

Headquartered in The Netherlands, and with offices across the world, Axon develops, manufactures and markets high quality broadcast equipment for the conversion, processing and compliance recording of audio and video signals. Products integrate advanced signal processing techniques, innovative engineering and modular flexibility and provide high quality, affordability and reliability within mission-critical broadcast applications. For more information please visit www.axon.tv.


About Civolution

Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting applications for media interaction (accurate and real-time video synchronization for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online). Follow us on Twitter: @Civolution.

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