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Basset continues to grow and strengthens Middle East

by david.nunes

Basset continues to grow and strengthens Middle East

Basset, a global provider of OSS/BSS solutions worldwide, strengthens its sales organization in Middle East when welcoming Magnus Almén to Basset. With Magnus extensive experience within the telecom industry in Middle East Basset continues to grow in the region. Magnus assumes the role as Vice President Middle East.

A successful growth in the Middle East region enables Basset to strengthen the key account and business development team, as Basset invests further in supporting their customer’s Revenue Assurance, Fraud Management System and inter-operator billing business. This enables Basset to meet the increasing demand for their solutions and expand the customer base in the Middle East region.

With Magnus extensive experience within telecom we continue and further strengthen our strategy to act as advisors towards our customers, enabling them to reach operational excellence in their respective operation. We see an increase in the demand of our solutions in the Middle East and we want to be closer to our customers in the future, says Anders Smedberg, Executive Vice President Sales and Marketing at Basset.

Magnus will be focusing on building and driving Basset’s business forward in Middle East. The goal is to further strengthen our efforts to be a trusted advisor and support our existing customers in their determinations to reach operational excellence.

I am really looking forward to this new challenge. I hope my long experience and deep knowledge of the telecom industry in the Middle East will increase our presence in the region and give our existing customers even more value, says Magnus Almén, Vice President Middle East.


Magnus comes from Ascom and a role as Account Director Middle East and North Africa.  He has previously been working for Ericsson in several positions, such as 3G Solutions Manager and Regional Sales Manager for Middle East and Central Europe. Magnus holds a Master of Science Degree in Engineering from the Royal Institute of Technology in Stockholm, Sweden.

For further information, please contact:

Jenny Widing

Marketing Director, Basset AB

Phone: +46 (0)70 420 76 78

Email: jenny.widing@bassetglobal.com

Magnus Almén

Vice President Middle East

Phone: +46 (0)70 420 76 22


Email: magnus.almen@bassetglobal.com


About Basset AB
Bassets main ambition is to help operators to get more from their business by offering smart services and solutions for inter-operator billing and revenue assurance. Basset has been a global provider of OSS/BSS solutions worldwide since the start in 1996 and has grown into a very strong company that delivers world class solutions and services. Basset is a part of the Kinnevik Industrial group, which was founded in 1936, and is one of the largest listed investment companies in Europe.

Basset serves more than 70 customers in more than 65 countries. Among Basset’s customers are Zain, Telefonica, Millicom, Bharti, Globe Telecom, Etisalat, Tele2, Cable & Wireless, Vodafone and Orange. Working with so many operators around the world has given Basset experience that makes them the ideal partner when you want to grow your businesses. For more, please visit: www.bassetglobal.com.

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