Home Page ContentPress Releases Beijing’s Leading Cable Operator, Gehua Cable, Rolls Out VOD with BigBand Networks

Beijing’s Leading Cable Operator, Gehua Cable, Rolls Out VOD with BigBand Networks

by david.nunes

Beijing’s Leading Cable Operator, Gehua Cable, Rolls Out VOD with BigBand Networks

BigBand’s Industry-Leading Edge QAM Platform Once Again
Powers Delivery of New Services to Gehua’s Subscribers

REDWOOD CITY, Calif, May 3, 2011 – BigBand Networks, Inc. (NASDAQ: BBND), today announced that long-time customer Beijing Gehua Cable TV Network (“Gehua Cable”) has chosen BigBand’s industry-leading BEQ Edge QAM platform to deliver Video on Demand (VOD) to its customers. This new project follows the 2010 selection of BigBand’s BEQ platform for Gehua’s interactive HDTV and broadband Internet services. Adding high-quality VOD services is designed to satisfy subscribers’ growing demand for content and add value to the overall cable offering, helping to reduce subscriber churn and generate greater average revenue per user (ARPU).  

Gehua’s large-scale cable network covers all 18 districts of the Beijing metropolitan area and transmits more than 100 channels to 3.2 million people. Gehua and BigBand have had a strong history of successful deployments that have brought some of China’s most advanced digital video offerings to its subscribers. The cable provider relied on the BigBand Broadband Multimedia-Service Router (BMR®) to provide coverage of the 2008 Beijing Summer Olympics to more than 1.7 million of its digital TV viewers. BigBand’s BMR platform continues to be used today in Gehua’s digital TV network headend system for reliable delivery of video content.

“It is an honor to be selected once again by Beijing Gehua Cable TV Network for its latest VOD QAM project offering. Gehua has proven itself to be an innovator and a leader in its market,” said Amir Bassan-Eskenazi, CEO, President and Co-founder of BigBand Networks. ”Meeting the bandwidth demands for more video applications and services helps operators, like Gehua, stay ahead of the competition, while opening up a large market opportunity for BigBand. Digital video service providers around the world can benefit from our industry-leading Edge QAM platforms.”

Over 60 customers worldwide have deployed more than 900,000 QAM channels with BigBand. BigBand’s industry-leading Edge QAM platforms provide combined support for broadcast, SDV, VOD, IP video, modular CMTS, and DOCSIS® applications, including 3.0-compatible delivery service. From single purpose QAMs to a multi-service platform, the company offers service providers the flexibility to choose the right platform for their deployment, space, and power consumption needs.

About BigBand Networks
BigBand Networks, Inc. [NASDAQ: BBND] provides broadband service providers with innovative digital video networking solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand’s video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, IPTV, video-on-demand and interactive TV. BigBand Networks has done business with more than 200 customers in North America, Asia and Europe — including seven of the ten largest cable and telco service providers in North America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.
BEQ, BMR and BigBand Networks’ brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. All other marks are the property of their respective owners.
This release contains “forward-looking statements” as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the functionality, programming potential and other potential benefits to be derived by Gehua Cable and our other customers from the use of the BigBand’s BEQ edge QAM and BMR platforms. Forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand’s products, design flaws in BigBand’s edge QAMs and BMR, shifts in customer demand, shifts in strategic relationships, delays in BigBand’s ability to deliver or decisions to discontinue its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand’s periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.

Aries MarketMasters
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