Beijing’s Leading Cable Operator, Gehua Cable, Rolls Out VOD with BigBand Networks
Powers Delivery of New Services to Gehua’s Subscribers
REDWOOD CITY, Calif, May 3, 2011 – BigBand Networks, Inc. (NASDAQ: BBND), today announced that long-time customer Beijing Gehua Cable TV Network (“Gehua Cable”) has chosen BigBand’s industry-leading BEQ Edge QAM platform to deliver Video on Demand (VOD) to its customers. This new project follows the 2010 selection of BigBand’s BEQ platform for Gehua’s interactive HDTV and broadband Internet services. Adding high-quality VOD services is designed to satisfy subscribers’ growing demand for content and add value to the overall cable offering, helping to reduce subscriber churn and generate greater average revenue per user (ARPU).
Gehua’s large-scale cable network covers all 18 districts of the Beijing metropolitan area and transmits more than 100 channels to 3.2 million people. Gehua and BigBand have had a strong history of successful deployments that have brought some of China’s most advanced digital video offerings to its subscribers. The cable provider relied on the BigBand Broadband Multimedia-Service Router (BMR®) to provide coverage of the 2008 Beijing Summer Olympics to more than 1.7 million of its digital TV viewers. BigBand’s BMR platform continues to be used today in Gehua’s digital TV network headend system for reliable delivery of video content.
“It is an honor to be selected once again by Beijing Gehua Cable TV Network for its latest VOD QAM project offering. Gehua has proven itself to be an innovator and a leader in its market,” said Amir Bassan-Eskenazi, CEO, President and Co-founder of BigBand Networks. ”Meeting the bandwidth demands for more video applications and services helps operators, like Gehua, stay ahead of the competition, while opening up a large market opportunity for BigBand. Digital video service providers around the world can benefit from our industry-leading Edge QAM platforms.”
Over 60 customers worldwide have deployed more than 900,000 QAM channels with BigBand. BigBand’s industry-leading Edge QAM platforms provide combined support for broadcast, SDV, VOD, IP video, modular CMTS, and DOCSIS® applications, including 3.0-compatible delivery service. From single purpose QAMs to a multi-service platform, the company offers service providers the flexibility to choose the right platform for their deployment, space, and power consumption needs.
Aries MarketMasters
Dawn Danaher, +1 714 378 5841
Melissa Malley, +1 650 961 1989
BigBand@ariesmm.com
