After cutting around 20,000 jobs in 2022, this week Amazon announced further layoffs, set to affect over 18,000 more staff – almost 5% of the company’s workforce. And Amazon isn’t the only tech giant to be making cuts, with Salesforce also revealing upcoming plans to let go of up to 10% of its workforce, after Meta, Twitter, Microsoft and several other big tech names have also announced job cuts.
But as big tech companies continue to announce wave after wave of staff layoffs, it’s not all bad news for tech employees, with many scale-ups and start-ups still recruiting in key sectors. Cloud computing for instance is expected to grow from about $370 billion to over $800 billion by 2025 with 85% of businesses expected to adopt a cloud-first strategy by that year.
Kristen Tronsky, Chief People Officer at DoiT International, a cloud tech provider and leading partner of Google Cloud and Amazon AWS, believes there is still potential and opportunity for tech employees, despite the string of big-tech layoff announcements recently. Many innovative tech businesses are still on a solid growth path.
DoiT is actively recruiting for various positions globally, all to start at the beginning of 2023, and contrary to the tech giants, the company, like many other scale-ups, expects another year of growth in terms of both revenue and workforce.
“It is not all bad news for tech employees, despite a string of big-tech layoff announcements recently. Across sectors, there are many innovative tech businesses still on a solid growth path. Cloud specialist DoiT is one such example: we are actively recruiting for more than 60 positions, all to start at the beginning of 2023, and we expect another year of growth in terms of both revenue and people.
“DoiT has grown revenue by 773% over the past three years, and this growth is fuelled by both innovative technology and excellent people, whom we actively nurture and empower. In fact, 80% of Do’ers in leadership or management positions have been promoted from within.
“As a completely remote company we benefit from having access to diverse talent pools and the ability to hire wherever the right person is, rather than being limited to the same old metropolitan areas. Last year we grew headcount from 230 to 450 and have employees in 22 countries, covering 10 timezones and speaking 14 languages.
“Unlike a lot of companies who only really began to embrace remote working during the pandemic, we have built a longer track record and are enjoying a successful experience in building a remote workforce that is effective and successful. It is essential to spend time creating and reinforcing a company culture that is relevant to employees working in a completely remote capacity.
“We invest heavily in our employee experience, from putting out fun content on our Instagram and #LifeAtDoiT Slack channel to creating friendly competitions globally across teams. All these initiatives create more human connectivity in a completely remote world, but none of them happen by chance. For organizations to thrive with fully remote teams, they need to recognize the different management challenges they now face and allocate sufficient time and resources to ensure employees feel valued and operate effectively.
“There seems to be a trend emerging for companies to impose a return to the office for their teams, but our experience shows this is a short-sighted and unnecessary step to take. The challenge for business leaders is to not return to the old familiar ways of working, but instead make the necessary changes to adopt and adapt to the benefits of remote working.”
Kristen Tronsky, Chief People Officer, DoiT International
