BigBand Solutions Deliver over One Billion Ad Transactions a Year

REDWOOD CITY, Calif., June 9, 2011 – BigBand Networks, Inc. (NASDAQ: BBND), today announced its milestone delivery of more than one billion ad transactions in the last year for seven of the top 10 Multiple Systems Operators (MSOs) in North America. Following on this success, BigBand will demonstrate at the Cable Show 2011 how its solutions can be used for traditional zoned as well as targeted advertising, helping operators deliver and monetize ads for multiple screens via legacy set-top boxes (STBs) to such TV and IP-connected devices as the iPad, PC, Roku and TiVo boxes.

BigBand first began offering advertising solutions in 2003 and has continued to expand this product portfolio, which includes the BigBand Broadcast Media Router® (BMR) and BigBand Media Services Platform (MSP), to meet the demands of the ever-changing digital television market. The solutions are designed to support today’s critical revenue stream while also providing a migration path from traditional zoned-based advertising to more addressable advertising. Operators use the BigBand portfolio to deliver ads for local advertising insertion and interactive advanced advertising applications with Enhanced TV Binary Interchange Format (EBIF).

“The number of ads delivered by BigBand’s solutions continues to grow rapidly as we provide our customers with the ability to extend their advertising reach to multi-screen TV services, targeted geographies and IP-connected devices,” said John Reister, Vice President of Advanced Technology for BigBand Networks. “As the definition of TV evolves, operators will seek innovative ways to monetize their networks. We believe advertising will play a key role in monetizing both today’s traditional advertising and the emerging opportunities with more personalized, IP-enabled advanced advertising to more screens.” 

BigBand Demonstrates Zoned and Targeted Advertising to Multiple Devices at the Cable Show 2011

Today’s advertising operations need to support a variety of codecs and formats in order to accommodate the various types of network programming, along with an array of subscriber devices. In BigBand’s booth #449, a legacy STB to the TV, and IP-connected iPad, PC, Roku and TiVo boxes will be sent programming that includes zoned and targeted advertising. During the commercial break, attendees can watch as the same ad is displayed simultaneously on all viewing screens, followed by each screen then receiving a personalized ad. The demonstration will show how operators can expand their revenue potential and help monetize multi-screen services. It will also demonstrate how advertisers can benefit from more effective ad campaigns offering individualized messaging and greater relevance.

Visit http://www.bigbandnet.com/index.php/new-revenue-services.html to learn more about BigBand’s advertising solutions.  

BMR and BigBand Networks’ brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. All other marks are the property of their respective owners.