New hire part of Binatone’s plans to grow affordable, quality consumer electronics offering
London – 5 November 2010 – Binatone, the UK’s most iconic technology brand, today unveils plans to further revitalise the consumer electronics market as it invests in new talent to lead its European team. Binatone is continuing to foster growth within the consumer electronics market and firmly place new technology into the hands of all consumers.
To drive this strategy forward, CEO Dino Lalvani today announces that Binatone has hired technology strategist, Luke Ireland, as managing director – Europe. Ireland brings over 20 years of experience in business development and market expansion within the technology and telecoms market. Most recently, Ireland was responsible for sales and marketing as Director of Group Operations / Managing Director for Northern Europe at the branded division of OSM Group, Swedish manufacturer of mobile and computer accessories, whose customers include pan-EMEA retailers, FTSE250 and Telcos. Previous roles include Commercial Director at Rock Group PLC and Director at IT provider Centerprise International.
Since taking over Binatone in 2009, CEO Dino Lalvani has breathed new life into the company, taking a completely fresh approach as it innovates for value, creating affordable yet high quality products. Now with Luke Ireland on board, Binatone is about to step into one of the most exciting stages in its fifty year history. Starting with the inspired release of the HomeSurf tablet range, this new product made huge waves for Binatone during its first showing at IFA in Berlin with solid orders received at the Autumn Electronics Fair in Hong Kong.
Ireland will be responsible for driving Binatone’s continued growth and development into a market leader for both current and new product ranges, including telephones, mobiles, tablets, two-way radios and GPS sat-nav devices.
Dino Lalvani, CEO of Binatone comments: “I’m very excited to welcome Luke to Binatone and I know his outstanding expertise in this market will help us to achieve our objective of creating quality products that are affordable for all consumers. The HomeSurf tablet range is testament to the many exciting new product releases for Binatone which will continue to position us as the UK’s foremost consumer electronics company.”
Luke Ireland adds: “As one of the UK’s oldest and most highly regarded technology companies, Binatone is going through a very exciting period of development as it evolves in a marketplace that has itself undergone rapid change. I’m thrilled to join the team and look forward to leading Binatone to future market successes.”
For further information, please contact:
Jo-Ann Lee, Jayne Stala or Lucy Gordon at Komodo PR
Email: binatone@komodopr.com
Tel: 020 7680 5520
About Binatone
Established over 50 years ago, Binatone is one of the world’s leading consumer communications companies with products sold in over 55 countries including the UK, US, India, Brazil and Europe. Binatone develops and manufactures ‘must-have’ products that offer outstanding value, without compromising quality or performance. These products include cordless and corded home telephones, GSM mobile phones, Android tablets, two-way radios, and GPS Sat Nav devices. Binatone is the Motorola official licensee for digital photo frames and digital baby monitors for worldwide markets and for Residential Telephones for North America and also works on a white label basis with a number of recognised brands and global telecom operators to supply in-demand consumer communications products.
Jo-Ann Lee
Komodo PR – A trading division of The Reptile Group Limited
Tel: +44 (0)20 7680 5520
Mobile: +44 (0)7964 071 830
www.komodopr.com
