New Delhi, September 24, 2010: Binatone, the UK-based leading international telecom giant, enters in Indian Market with the launch of its Touch Tablet at a very affordable price as low as Rs. 9,000. The all new Home Surf Touch tablet, which is almost as slim as the iPad, runs Android 1.6, has an 8 inch resistive screen, Wi-Fi, 2 GB onboard storage, 128 MB RAM and is powered by an ARM 11 667 MHz processor. But the killer is the price: Rs 9,000, which is less than half that charged by other Android tablets available in the market today. The 8” Home Surf Touch Tablet based on Android technology powered by Google.
According to Mr. Sat Murthi, Executive Vice President Binatone India said, “We are committed to breaking the barriers of technology reaching the masses”. He observed that technology no longer commands a premium in the market place and that Binatone continues its stride to provide the latest technology products at affordable prices.
Mr. Murthi said, “Binatone plans to invest Rs 50 crores in the next 12 months in technology, product development and marketing. Our products are specifically “Indianised” with special features like “Audio boost”, “Power saver” and “Binatone Zone”, which all have been carefully market researched and implemented to address the specific Indian needs. He went on to outline development of futuristic products with solar charger mobile handsets to address the frequent power outages in rural markets. Binatone, he said “is also bringing in the low cost 3G handsets by end of the year to cater to the deployment of newer technologies in India.
Mr. Dino Lalvani, Chairman Binatone Communications Group unveiled the product saying this is the first of its kind in India. To reinforce this excitement it will be aggressively priced at Rs 8995 in retail. Home Surf Touch Tablet, with its ultra slim design can access the internet on wifi. The battery operated device can retain its charge for several hours in video, web browsing, and many other applications for daily use.
Mr. Lalvani concluded his speech saying, “India deserves the best of technologies in communication and we at Binatone with our 50 years experience will harness the latest in innovative technologies and bring them to market affordably. Our India software team based out of Bangalore is always exploring newer technologies and our collaboration with semi conductor partners helps us to work on cost effective solutions, given our economies of scale which is supported by our global reach” he said.
About Binatone
Binatone, a UK based company has its presence in several countries globally and supplies various telecom products to the leading telecom companies and reputed brands. Binatone is the official licensee partner of Motorola in USA and North America with complete product management and marketing undertaken for Motorola branded Digital cordless phones, Digital photo frames and Digital Baby monitors products. With a group sales of over half a billion US dollars, Binatone is poised to grow over 20% annually with new business and new markets expansion.
