LG UPLUS CHOOSES BOINGO FOR GLOBAL WI-FI ROAMING AND DATA OFFLOADING
LG Uplus Licenses Boingo SDK for Android and Gains Access to 400,000+ Hotspots Worldwide;
Separate Agreement Gives Boingo Access to More than 40,000 LGU+ Hotspots in South Korea
LOS ANGELES, Calif. – October 11, 2011 – Boingo Wireless, Inc. (NASDAQ: WIFI), the Wi-Fi industry’s leading provider of software and services worldwide, announced today that South Korean mobile phone operator LG Uplus (“LG U+”) has selected Boingo to provide global Wi-Fi roaming and cellular data offload services for its customers under the LG U+ brand.
As part of the three-year platform services agreement, LG U+ will license Boingo’s authentication software development kit for Android platforms. The company has also agreed to wholesale roaming terms that allow LG U+ customers to access more than 400,000 Boingo-enabled hotspots around the world. LG U+ will integrate the SDK into its Android smartphones to create a seamless login experience for users.
“International data roaming is very expensive, and this gives us a cost-effective data solution for our customers when they travel abroad,” said Yi Seungil, vice president of Marketing Strategy Division for LG U+. “Boingo’s approach allows us to fully control the branded experience for our customers while extending their Wi-Fi access around the globe.”
“Progressive mobile operators such as LG U+ increasingly see the value of bundling Wi-Fi access with cellular data services in order to offload the growing data consumption at home while providing cost-effective data solutions when away from their home network,” said Allen Pan, director of Asia Pacific for Boingo Wireless.
Boingo has signed a separate network access agreement with LG U+ that gives Boingo’s retail and wholesale customers access to more than 40,000 LG U+ hotspots in South Korea.
About Boingo Wireless
Boingo Wireless, Inc. (NASDAQ: WIFI), the world’s leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 400,000 hotspots worldwide. With a single account, Boingo users can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafés and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo and its Concourse Communications Group subsidiary operate wired and wireless networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as quick serve restaurants. For more information about Boingo, please visit http://www.boingo.com.
About LG Uplus
LG Uplus Corp., Korea’s leading telecommunication operator and an affiliate of LG Group, provides wireless and wireline telecommunications services. The company, originally a personal communications services (PCS) operator using CDMA technology, merged with LG Dacom and LG Powercom in January 2010 to become a converged telecommunication provider. In 2011, LG U+ will introduce the nation’s first commercial LTE (long term evolution) network and plans to complete a nationwide coverage by 2012. For more information, please visit http://www.lguplus.com.
