Home Page ContentPress Releases BOKU Joins the French Association of Mobile Multimedia (AFMM) As a Direct Mobile Payments Provider

BOKU Joins the French Association of Mobile Multimedia (AFMM) As a Direct Mobile Payments Provider

by david.nunes

Paris & San Francisco, December, 1st, 2010 – The French Association of Mobile Multimedia (AFMM) and the three French mobile operators Bouygues Telecom, Orange France and SFR announce the arrival of BOKU as a distributor of MPME BOKU, the micro-payment solution online mobile billing platform.

BOKU, which is also known as Paymo (Boku’s brand for the French market) operating in over 65 countries and connected with more than 220 operators worldwide, has completed its connection to the networks of the three French mobile operators to market, with its global customers, an online payment solution tailored to the purchase of digital content and services, MPME.

“The arrival of a player like BOKU confirms the confidence that online mobile payments are a major player in national and international payments for digital content and services,” said Franck Abihssira, President of the MMFA.

Launched at the end of first quarter 2010, the payment solution for mobile bill, MSME, allows for billing of digital content and services online in an easy and secure way. This payment method is particularly suitable for a purchase of $10 euros maximum for each transaction or monthly fees, which includes connected media (mobile sites, websites or applications). It combines simplicity and security of payment for both the customer and the publisher.

Thanks to MPME, the end user pays directly for their purchases on their mobile bill or on his prepaid account without having to enter sensitive information like a credit card or need to create an account with personal data. It is accessible in 2 clicks from the first use by all French mobile equipped, more than 55 million users.

“The turnover of micro-payment solutions on your mobile operators amounted to 357 million euros in 2009, and should reach 420 million euros in 2010. The solution MPME will greatly contribute to develop the number of transactions in 2011, mainly because it can address two major markets for players in the ecosystem of digital content and services: the Web, and payment within applications mobile, “says Franck Abihssira.

“The MPME solution enables BOKU to maximize the conversion rate for our customers,” said James Patmore, Managing Director EMEA for BOKU “Mobile users, including Android phone owners, will benefit from a payment solution that prioritizes security and simplicity while having a premium marketplace.”

For more information about the supported MSME technologies visit; http://www.afmm.fr/Prestataires

Press Contact AFMM: Samira Fertas – Com & Co, Tel: 01 43 55 20 61 – 06 15 41 21 59 samiraf@com-n-co.com

Press Contact BOKU:
In the UK & Europe: Kevin Maxwell | kevin@ubiquitycomms.com | +44 (0) 20 7099 6975
In the USA:  David Speiser | david@drs650.com | 650.516.6635


– BOKU is connected to over 220 mobile operators in more than 60 countries, providing access to 2 billion potential customers.
– using Boku for Internet payments is a very simple procedure. The shopper enters their mobile phone number onto the site and then replies to an automated text message to confirm the sale. The amount is then added onto their next phone bill.
– besides its ease of use, the key advantage of using BOKU is its security. As there is no disclosure of credit card details, shoppers can use the service confident in the knowledge their information can’t be stolen by cyber thieves.
– the business model is based around the mobile phone carrier charging the online merchant for the service. While the precise amounts charged is confidential, the figure will steadily decline as more customers use the service, bringing it closer to the amount credit card companies charge merchants.
– international experience has shown that as increasing numbers of websites take up BOKU’s service, the market will see a shift from virtual goods to digital goods (eg. MP3s and eBooks) and then physical goods.
– South Korea is the world leader in mobile phone payments for Internet purchases, with the US$2bn market enjoying 25% annual growth


BOKU is creating the standard for online payments using your mobile phone, making it easy to pay for digital goods and social experiences across the web. With a strong focus on reliability and security, BOKU’s goal is to bring bank-grade payments technology and mobile users together on the web, creating a trusted, viable and accessible market for consumers, publishers and carriers alike. Based in San Francisco with offices in Europe, Asia and Latin America, BOKU reaches over 2 billion consumers worldwide, and is funded by leading Silicon Valley entrepreneurs and venture capitalists Benchmark Capital, Index Ventures, Khosla Ventures, DAG Ventures and Andreesen Horowitz. For more information, please visit BOKU.com.

BOKU and Pay by Mobile are registered trademarks or trademarks of BOKU, Inc., and/or its subsidiaries. All other brand names, product names, or trademarks belong to their respective holders. BOKU reserves the right to alter product offerings and specifications at any time without notice.


The French Association of Mobile Multimedia (AFMM), founded in 2005, include the mobile operators Bouygues Telecom, Orange France, SFR, Auchan Telecom, Debitel, NRJ Mobile, Omer Telecom, and various associations representing the market (ACTION: Group Publishers Online Service; ACSEL: Association for the Digital Economy; Mobile Marketing Association France), some publishers and service providers.
Issues at the heart of the ecosystem of digital content and services, the main tasks of the association are:
§Develop, in consultation with the various market participants, the ecosystem of digital content and services, including through multi-operator solutions of micro-payment, distribution, audience measurement,
§Enhance and promote the ecosystem of digital content and services to all enterprises and institutions,
§Implement measures to protect the consumer for a stable market development,
§Beyond mobile accompany this ecosystem in a context of proliferation of connected displays.

Learn more about the site www.afmm.fr

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