Brazilian Technology Company Announces New Bike Taillight with Embedded Tracking Device
Telit M2M module to enable GPS Location & GSM communication for Nastek’s Yon Bike Lamp – Smartphones can track bicycle’s whereabouts and riding statistics
RALEIGH, N.C. and SAO PAULO – January 28, 2014 – Nastek Tecnologia, a Brazilian company focusing on technology innovation, today announced the launch of Yon Bike Lamp, a hi-tech GSM/GPS tracker embedded in a bicycle taillight. The company also announced that Telit Wireless Solutions, a global provider of high-quality machine-to-machine (M2M) solutions, products, was the company selected to provide M2M modules for the Yon Bike Lamp.
Yon Bike Lamp is a hi-tech tracker embedded in a bicycle taillight. Enabled by Telit’s GL865-QUAD, the Yon Bike Lamp communicates over GSM/GPRS and over SMS allowing a user to login via a website or from and Android or IPhone app and obtains information about the bike, including its riding statistics. With the device, it is also possible to send an SMS to the Yon Bike Lamp and, as soon as it wakes up from sleep mode, it answers with a web link to its location. The product also works as a regular, waterproof, taillight that can be used both in a vertical or horizontal orientation. It has a built-in accelerometer that senses when the user is not riding and turns itself off to save energy.
“The shift towards sustainability of the past few years has caused a lot of people to choose bicycles as a transport alternative leading to strong market growth,” said Lauro Cruz, Nastek Director of Technology. According to the U.S. Census Bureau’s American Community Survey, an estimated 864,883 people commuted by bicycle in 2012, a ten percent increase from 2011. In addition, ABRADIBI, a Brazilian bicycle market association, states that this market is worth about 1 billion US$ in Brazil. “However, as bicycles rise in popularity, so does theft. The need for solutions in response to demand from bicycle riders motivated Nastek to develop a product that is a security tracking device with the added value of a taillight and a fitness monitor.”
The internal fitness functionality in the Yon Bike Lamp helps manage the rider’s exercise regimen. The combination of accelerometer and GPS allows the Yon Bike Lamp to determine riding time and distance, instantaneous and average speeds along with estimating calories burned. All this data can then be shared on social media in real time.
“The Yon Bike Lamp is a product that takes full advantage of M2M technology to address increasing market demand,” said Ricardo Buranello, Telit Latin America Director. “It is a pleasure to work with innovative minds to develop smart connected devices. I look forward to further collaborating with and witnessing what is to come from companies like Nastek.”
With over a decade of exclusive focus on M2M, reducing technical risk and shortening time to market for OEMs and integrators, Telit is the industry’s ONE STOP. ONE SHOP. We leverage M2M’s broadest portfolio in cellular, short range and positioning technologies paired with m2mAIR services covering application enablement as well as mobile network and internet/cloud sides of connectivity. Telit products and services are delivered with global support and logistics exceeding exacting requirements from customers large and small. Now innovate!
About Nastek
Nastek Tecnologia is a genuinely Brazilian company, founded in 2004 by microelectronics, telecommunication and automation scientists, with the objective to manufacture leading edge equipment and systems to serve large and mid-size companies and fill the technological gaps in the market. Our journey was marked by challenges, achievements and a strong growth. The founders’ dreams came true in a steady company, known for its innovative capacity and the quality of its products. Our Mission is to make electronic circuits and dedicated algorithms become automatic and intelligent systems to foster wealth and human welfare through communication improvement and process optimization. Our Vision is to be the biggest technology company in Brazil and excel in the consecrated patterns of excellence in research, development and innovation. Our Values translate into respect and valorization of the individual, environmental conservation, ethical attitudes and responsibility towards our employees, suppliers and clients.
About Telit
Telit Wireless Solutions (AIM: TCM listed under Telit Communications PLC), is a global enabler of machine-to-machine (M2M) communications providing cellular, short range and positioning modules; and through its business unit m2mAIR, M2M managed and value added services, in application enablement and connectivity including mobile network side and cloud. Telit is M2M’s top one-stop-shop offering synergistic hardware and value added services bundles along with low-entry cost PaaS for rapid application development. With over 12 years exclusively in M2M, the company constantly advances technology through seven R&D centers around the globe; marketing products and services in over 80 countries.
By supplying scalable products interchangeable across families, technologies and generations, rapid prototyping tools for application development, and m2m tailored connectivity, Telit is able to curb development costs, protect design investments and reduce technical risk. The company provides customer support and design-in assistance through 32 sales and support offices, a global distributor network of experts with over 30 competence centers, and the Telit Technical Support Forum.
Telit provides all products services and facilities to connect organizations to the Internet of Things (IoT) allowing them to wirelessly collect, process and respond to real-world data from connected devices, creating new efficiencies, revenue streams, societal and personal benefits. Join the conversation and learn more about Telit and its customers’ innovative applications on Facebook and Twitter.
