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BRIDGE ALLIANCE and SOFTBANK MOBILE form business partnership to expand their Enterprise offerings

by david.nunes

BRIDGE ALLIANCE and SOFTBANK MOBILE form business partnership to expand their Enterprise offerings

10 January 2012 SOFTBANK MOBILE Corp. (“SOFTBANK MOBILE”) and BRIDGE ALLIANCE, the largest mobile alliance group in Asia Pacific, announced that they have formed a business partnership aiming to expand their enterprise offerings and will commence sales activities targeting at multi-national companies in the Asia Pacific region.  This partnership will enable their enterprise customers to have more access to services and offerings from BRIDGE ALLIANCE and SOFTBANK MOBILE.


This collaboration aims to provide hassle-free enterprise services to multi-national companies in this region, enabling them to enjoy a one-stop convenience with the ability to consolidate their mobile communication requirements and to manage their cost more efficiently.  


SOFTBANK MOBILE is one of Japan’s leading mobile operators with a mobile subscription base of more than 27 million. BRIDGE ALLIANCE is Asia Pacific’s leading mobile alliance with a current membership of 11 tier-one mobile operators. The Alliance also has partnership collaboration with FreeMove Alliance in Europe.


With the changing dynamics and demands of the mobile industry, it is important for SOFTBANK MOBILE and BRIDGE ALLIANCE to stay ahead and innovate constantly. The partnership between these two organisations will give both BRIDGE ALLIANCE and SOFTBANK MOBILE a unique and strong position to more effectively serve this fast growing enterprise market in the Asia Pacific region. 


Annie Gan, CEO, BRIDGE ALLIANCE said, “This enterprise partnership allows BRIDGE ALLIANCE to expand our coverage to Japan, which is a key market for our expansion and growth. In addition, with growing demand from enterprise customers for regional and global solutions, our partnership with SOFTBANK MOBILE will enable us to create and develop more value-added offerings to meet their needs.”



BRIDGE ALLIANCE is Asia Pacific’s largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of more than 400 million mobile subscribers and a shared infrastructure, BRIDGE ALLIANCE offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com




SOFTBANK MOBILE Corp. is a leading company of Mobile Communications business, providing innovative service in Japan, and an operator of Mobile Communications Segment of the SOFTBANK Group.


Since its entry into Mobile Communications business in October, 2006, SOFTBANK MOBILE made “Four Commitments” – (1) Network Enhancement; (2) Handset Enhancement; (3) Mobile Content Enhancement; and (4) Sales Structure and Branding Enhancement – and gained strong customer support as achieving number 1 annual net additions for 3 consecutive years from 2008 (as of December 2011). 


For more information, visit http://www.softbankmobile.co.jp/en/


Public Relations



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