BRIDGE ALLIANCE APPOINTS ALESSANDRO ADRIANI AS NEW CEO

4 June 2011 – Bridge Alliance announces the appointment of Mr. Alessandro Adriani as its new Chief Executive Officer. Mr. Adriani was most recently Head of International Services, Multinational Corporations and Roaming with the Vodafone Group in London, United Kingdom before his appointment with Bridge Alliance.

Mr. Adriani served a decade with the Vodafone Group in the United Kingdom and Italy. In his capacity as the Head of International Services, Mr. Adriani was responsible for the development and launch of new products, services and propositions for Vodafone’s high-value customers globally in the consumer and enterprise segments.

Prior to joining Vodafone, Mr. Adriani held senior positions in Arthur D. Little, Bouygues Telecom, Telecom Italia Mobile from 1998 to 2002.

Mr. Adriani holds two Master’s degrees – in Science and Business Administration, both from the Henley Business School, Reading University (UK). He was previously awarded the European Union scholarship at Reading University (UK) and has a Bachelor’s degree in Economics and Banking at Siena University (Italy).


“We are delighted to have
Alessandro join our organisation. He brings considerable know-how and experience to Bridge Alliance and will help strengthen Bridge Alliance as we continue to expand regionally and globally. With the growing demand for cost effective roaming services, especially for data, he will play a key role in developing innovative solutions to meet the needs of our customers,” said Mr. Hui Weng Cheong, Chairman of Bridge Alliance’s Board.

About Bridge Alliance

Bridge Alliance is Asia Pacific’s largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 400 million, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.


For more information, visit www.bridgealliance.com