BRIDGE ALLIANCE EXPANDS BRIDGE ASIAROAMDATA SIM SERVICE COVERAGE TO 11 COUNTRIES ACROSS THE ASIA PACIFIC
15 November 2011 – Bridge Alliance today announced that Bridge AsiaRoamData SIM, a prepaid SIM card with unlimited data roaming has expanded its service coverage to all 11 Bridge Alliance member operators’ networks – Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), SingTel Mobile (Singapore), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).
The expanded service coverage will enable users to enjoy true mobility and unlimited data roaming at an affordable fixed rate of USD12 per day. With Bridge AsiaRoamData SIM, travellers can have seamless data connectivity and use their mobile devices such as smartphones, tablets and USB dongles to surf the internet and check emails, whenever they are travelling within the 11 Bridge Alliance member operators’ territories and networks across Asia Pacific.
Existing Bridge AsiaRoamData SIM customers will also enjoy the expanded service coverage with no additional fees or configuration required.
“Travellers can now enjoy a convenient and hassle-free prepaid unlimited data roaming service across Asia Pacific without the worries of bill shock or subscription fees. To stay connected when they travel, customers can simply use Bridge AsiaRoamData SIM and ‘pay-as-they-roam’ on a per day basis, giving them full control over when they want to use the service and their data roaming bills,” said Annie Gan, Chief Executive Officer, Bridge Alliance.
Customers can purchase Bridge AsiaRoamData SIM online, with delivery service to anywhere around the world, at www.bridgealliance.com or from any of Bridge Alliance’s authorized resellers in Thailand (AIS) and Philippines (Globe Telecom).
The Bridge AsiaRoamData SIM starter kit, priced at US$15, comprises a data-only SIM card bundled with 1-day unlimited data roaming which can be used across any of the 11 countries. Daily top-up is US$12 per day and customers can top-up the SIM card anytime, anywhere via www.bridgealliance.com or from their mobile devices.
Bridge AsiaRoamData SIM can be used in any SIM-unlocked smartphones including iPhone and Android devices, as well as USB modems, tablets and laptop computers with a SIM card slot.
About Bridge Alliance
Bridge Alliance is Asia Pacific’s largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.
With a combined customer base of over 400 million mobile subscribers and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.
For more information, visit www.bridgealliance.com
For media enquiries, please contact:
Ms Jacinta Ong
Director, Brand and Communications
Bridge Alliance
jacinta.ong@bridgemobile.com
(65) 9677 2918
Mr Raymond Tan
Regional Account Director
McGagh Communications
raymond.tan@mcgaghcomms.com
(65) 9673 9029
