|Issue:||Latin America I 1996|
|Topic:||Broadband Radio Technology Delivers Rapid DATA Connections for Business Users|
|Title:||Global Product Marketing Manager|
If a country wishes to reap the full benefits of telecommunications liberalisation for all its peoples, it must be careful to ensure that the technology chosen for its modern communication systems meets the needs of the country’s culture and geography.
The publicity material generated by public telecoms operators (PTOs) may tend to promote their high-capacity national backbones, but the truth is that a large proportion of their investment must be dedicated to the link between the local exchange and the subscriber. Though dubbed the “local loop” by the industry and therefore thought of as somewhat low-tech, the truth is that the investment needed to pass what are initially only sales prospects is massive, particularly as it can be years before it is paid back by live connections. Such issues are critical to the South America market, where the demands for localised growth can be massive and the operators have to plan their growth very carefully.